WEBVTT

NOTE Three questions, three answers
NOTE Narrated by Imogen. Generated from public/films/voice-takes.json
NOTE by scripts/build-film-captions.mjs. Edit the narration, not this file.

1
00:00:00.900 --> 00:00:07.172
Ask where British businesses are being created, and most people say London.

2
00:00:07.172 --> 00:00:12.440
They are right. It is the least interesting part of the answer.

3
00:00:12.440 --> 00:00:18.940
London opened twelve point seven per cent of its businesses in 2024, the highest

4
00:00:18.940 --> 00:00:20.627
rate in the country.

5
00:00:20.627 --> 00:00:24.592
The North West and the West Midlands came next.

6
00:00:24.840 --> 00:00:29.189
But openings on their own tell you very little.

7
00:00:29.189 --> 00:00:35.689
Northern Ireland closed only seven point three per cent of its businesses, the

8
00:00:35.689 --> 00:00:37.725
lowest rate in the UK.

9
00:00:37.725 --> 00:00:39.483
Its firms stay put.

10
00:00:40.200 --> 00:00:43.571
And survival points somewhere else again.

11
00:00:43.571 --> 00:00:50.071
The South West kept forty three point five per cent of the businesses it started in

12
00:00:50.071 --> 00:00:51.071
2019.

13
00:00:51.071 --> 00:00:55.820
The West Midlands, which opens plenty, kept thirty point six.

14
00:00:55.820 --> 00:01:01.207
Three questions, three different answers. Where is there new demand.

15
00:01:01.207 --> 00:01:03.109
Where do customers stay.

16
00:01:03.109 --> 00:01:08.100
And where will a list you build today still be right next year.

17
00:01:08.100 --> 00:01:14.600
A region is a blunt thing to aim at. A postcode is not.