https://leadistry.co.uk/watch/what-is-actually-on-the-uk-public-record https://leadistry.co.uk/films/posters-raster/film-01.png What is actually on the UK public record Every limited company in the UK has to tell the government what it is doing. Not some of them. All of them. https://leadistry.co.uk/media/homepage-hero.mp4 87 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/eighty-three-thousand-doors-closed https://leadistry.co.uk/films/posters-raster/film-02.png Eighty-three thousand doors closed Somebody started this one. Registered it, named it, filed the paperwork. And then, one day, it was gone. Eighty-three thousand of them. In three months. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-02.mp4 90 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/nearly-a-third-of-uk-businesses-have-no-website https://leadistry.co.uk/films/posters-raster/film-03.png Nearly a third of small-business websites fail basic checks Nearly a third of UK businesses do not have a website. Not a bad website. No website at all. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-03.mp4 103 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/nine-months-and-a-penalty https://leadistry.co.uk/films/posters-raster/film-04.png Nine months and a penalty Every UK company has to file its accounts nine months after its financial year ends. Miss that date, and the fine is automatic. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-04.mp4 87 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/most-of-britain-is-one-person https://leadistry.co.uk/films/posters-raster/film-05.png Most of Britain is one person When you sit down to write to a business, this is the business you picture. A front desk. A procurement team. A budget that runs on a cycle. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-05.mp4 100 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/from-a-company-name-to-a-person https://leadistry.co.uk/films/posters-raster/film-06.png From a company name to a person This is a company record from Companies House. A name, a number, an address. It tells you the business exists. It does not tell you who to email. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-06.mp4 77 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/the-moment-something-changes https://leadistry.co.uk/films/posters-raster/film-07.png The moment something changes Every UK company has to tell Companies House when something about it changes. A new company. A new director. A new address. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-07.mp4 107 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/an-email-worth-replying-to https://leadistry.co.uk/films/posters-raster/film-08.png An email worth replying to Most cold emails get deleted because they could have been sent to anybody. Here are two emails about the same company, written on the same day. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-08.mp4 86 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/into-the-system-you-already-use https://leadistry.co.uk/films/posters-raster/film-10.png Into the system you already use A lead is only useful if it ends up somewhere you actually work. Not sitting in another tab you have to remember to check. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-10.mp4 62 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/the-record-on-the-page-you-are-already-on https://leadistry.co.uk/films/posters-raster/film-11.png The record, on the page you are already on You are on a company's website. It will tell you what they make. It will not tell you who runs it, when it was set up, or when its accounts are due. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-11.mp4 50 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/the-first-year-is-the-whole-relationship https://leadistry.co.uk/films/posters-raster/film-12.png The first year is the whole relationship A practice does not lose clients. It just never finds the next one, because the finding always happens after everything else. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-12.mp4 100 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/you-are-the-sales-team https://leadistry.co.uk/films/posters-raster/film-13.png You are the sales team There is no sales team. There is you, and a day that filled up before nine. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-13.mp4 90 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/a-patch-you-can-actually-drive https://leadistry.co.uk/films/posters-raster/film-14.png A patch you can actually drive A county is not a territory. It is a shape, and most of it is four hours away. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-14.mp4 105 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/an-open-brief-sitting-in-public https://leadistry.co.uk/films/posters-raster/film-15.png An open brief, sitting in public Every good brief arrives by accident, and the rest of the week is chasing. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-15.mp4 90 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/a-segment-that-refills-itself https://leadistry.co.uk/films/posters-raster/film-16.png A segment that refills itself A bought list is out of date before it arrives, and every campaign starts with the same repair job. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-16.mp4 95 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/one-list-six-reps-no-arguments https://leadistry.co.uk/films/posters-raster/film-17.png One list, six reps, no arguments Nobody is being difficult. The list is, because the same company is sitting in three places. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-17.mp4 100 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/the-brief-that-fills-overnight https://leadistry.co.uk/films/posters-raster/film-18.png The brief that fills overnight Three briefs, all due this week, and most of the time goes on assembling rather than finding. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-18.mp4 95 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/before-the-job-advert-exists https://leadistry.co.uk/films/posters-raster/film-19.png Before the job advert exists By the time a role is posted, nine agencies have seen it, and the conversation is about fee. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-19.mp4 90 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/forty-firms-not-four-thousand https://leadistry.co.uk/films/posters-raster/film-20.png Forty firms, not four thousand You do not need volume. You need the right forty, and reading four thousand rows is not research. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-20.mp4 85 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/every-field-knows-where-it-came-from https://leadistry.co.uk/films/posters-raster/film-21.png Every field knows where it came from Nobody trusts a CRM field they cannot trace, so they build their own spreadsheet instead. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-21.mp4 110 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/quoted-in-the-month-they-started https://leadistry.co.uk/films/posters-raster/film-22.png Quoted in the month they started A new company buys its first cover once, and usually from whoever asked first. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-22.mp4 90 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/on-site-before-the-tender https://leadistry.co.uk/films/posters-raster/film-23.png On site before the tender Once it is out to tender with six names on it, you are competing on price alone. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-23.mp4 85 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/before-they-pick-an-incumbent https://leadistry.co.uk/films/posters-raster/film-24.png Before they pick an incumbent Month one, a company chooses its support provider. After that you are asking them to switch. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-24.mp4 90 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/the-radius-you-can-actually-serve https://leadistry.co.uk/films/posters-raster/film-25.png The radius you can actually serve Selling nationally when you serve one region wastes everybody’s time, starting with yours. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-25.mp4 80 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/before-they-choose-a-supplier https://leadistry.co.uk/films/posters-raster/film-26.png Before they choose a supplier A new retailer picks its suppliers in week one, and rarely revisits it. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-26.mp4 90 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/how-to-build-a-search-that-keeps-working https://leadistry.co.uk/films/posters-raster/film-27.png How to build a search that keeps working You ran the search in March. You ran it again in April, and again in May, and it gave you the same six names each time. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-27.mp4 100 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/six-emails-taken-apart https://leadistry.co.uk/films/posters-raster/film-28.png Six emails, taken apart Six emails you can copy today. Here is the first, and the one line in it that does all the work. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-28.mp4 110 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/reading-a-filing-without-a-law-degree https://leadistry.co.uk/films/posters-raster/film-29.png Reading a filing without a law degree This is a confirmation statement. Four sides of form, and five things on it worth reading. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-29.mp4 120 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/twenty-words-that-get-misused https://leadistry.co.uk/films/posters-raster/film-30.png Twenty words that get misused Twenty words that get misused, and what they actually mean. Starting with the one that wastes the most post. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-30.mp4 90 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/a-morning-start-to-finish https://leadistry.co.uk/films/posters-raster/film-31.png A morning, start to finish Eight o’clock on a Monday. Seven companies are waiting, and nobody ran a search to get them. The rule ran itself at six. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-31.mp4 180 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/five-teams-five-very-different-uses https://leadistry.co.uk/films/posters-raster/film-32.png Five teams, five very different uses Five teams, all using the same public record, and none of their mornings look alike. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-32.mp4 105 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/what-changed-this-quarter https://leadistry.co.uk/films/posters-raster/film-34.png What changed this quarter Three things changed this quarter, and one thing came out. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-34.mp4 70 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/your-first-hour https://leadistry.co.uk/films/posters-raster/film-35.png Your first hour Nothing here yet. One search and this fills up, so start too broad on purpose. It is easier to cut than to guess. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-35.mp4 100 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/what-you-earn-and-when https://leadistry.co.uk/films/posters-raster/film-36.png What you earn, and when One link, generated once. It never expires and there is no dashboard to learn. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-36.mp4 60 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/sending-a-client-our-way https://leadistry.co.uk/films/posters-raster/film-37.png Sending a client our way You make the introduction. One email, us copied in, and nothing else about the relationship changes. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-37.mp4 55 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/build-on-the-data https://leadistry.co.uk/films/posters-raster/film-38.png Build on the data One request. The same filters you would set in the app, as query parameters. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-38.mp4 75 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/how-we-work https://leadistry.co.uk/films/posters-raster/film-39.png How we work Five point seven million UK businesses, and no decent way to find the right ones. That is the whole company. One problem. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-39.mp4 70 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/why-we-built-this https://leadistry.co.uk/films/posters-raster/film-40.png Why we built this The public record has been open since 1844. Five million companies, filed and free for anybody to read. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-40.mp4 80 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/the-06-00-delivery https://leadistry.co.uk/films/posters-raster/film-42.png The 06:00 delivery Six in the morning, and the message is already in the channel. Three companies, matched against your rule, every field citing the filing it came from. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-42.mp4 20 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/an-audit-receipt https://leadistry.co.uk/films/posters-raster/film-43.png An audit receipt A receipt printing line by line. Company, number, director, the form each fact came from, the rule that matched it, and the lawful basis, logged. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-43.mp4 15 2026-07-28T13:44:02+01:00 yes no no https://leadistry.co.uk/watch/two-numbers-never-one https://leadistry.co.uk/films/posters-raster/film-44.png Two numbers, never one Everybody wants to sell into a growing market. Almost nobody checks whether the one they picked is actually growing. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-44.mp4 86 2026-08-08T19:46:28+01:00 yes no no https://leadistry.co.uk/watch/three-in-five-are-gone https://leadistry.co.uk/films/posters-raster/film-45.png Three in five are gone Of every hundred UK businesses that opened in 2019, about thirty eight were still trading five years later. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-45.mp4 78 2026-08-08T19:46:28+01:00 yes no no https://leadistry.co.uk/watch/three-questions-three-answers https://leadistry.co.uk/films/posters-raster/film-46.png Three questions, three answers Ask where British businesses are being created, and most people say London. They are right. It is the least interesting part of the answer. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-46.mp4 75 2026-08-08T19:46:28+01:00 yes no no https://leadistry.co.uk/watch/two-answers-both-right https://leadistry.co.uk/films/posters-raster/film-47.png Two answers, both right There are two official answers to how many businesses there are in the UK. They differ by nearly three million. Neither of them is wrong. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-47.mp4 88 2026-08-08T20:54:40+01:00 yes no no https://leadistry.co.uk/watch/a-schedule-not-a-shock https://leadistry.co.uk/films/posters-raster/film-48.png A schedule, not a shock There were 585,396 babies born in England and Wales in 2025. That is 1. 6 per cent fewer than the year before. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-48.mp4 80 2026-08-08T20:54:40+01:00 yes no no https://leadistry.co.uk/watch/they-have-already-been-born https://leadistry.co.uk/films/posters-raster/film-49.png They have already been born The most predictable number in UK business planning is how many very old people there will be. Because they have already been born. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-49.mp4 86 2026-08-08T21:20:52+01:00 yes no no https://leadistry.co.uk/watch/one-in-twenty https://leadistry.co.uk/films/posters-raster/film-50.png One in twenty Most business statistics count firms arriving and leaving. This one counts firms getting bigger, and it is a far better guide to who has money to spend. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-50.mp4 80 2026-08-08T21:20:52+01:00 yes no no https://leadistry.co.uk/watch/three-in-four https://leadistry.co.uk/films/posters-raster/film-51.png Three in four At the start of 2025 there were 5. 7 million private sector businesses in the UK. The shape of that number matters far more than the number itself. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-51.mp4 80 2026-08-08T21:20:52+01:00 yes no no https://leadistry.co.uk/watch/lists-rot-at-a-published-rate https://leadistry.co.uk/films/posters-raster/film-52.png Lists rot at a published rate 76,840 UK businesses closed in a single quarter. Closures get read as bad news and then ignored. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-52.mp4 73 2026-08-08T21:20:52+01:00 yes no no https://leadistry.co.uk/watch/hiding-inside-an-old-code https://leadistry.co.uk/films/posters-raster/film-53.png Hiding inside an old code On 1 April 2026 there were 119,080 public EV chargers in the UK. Every one of them was installed by somebody. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-53.mp4 80 2026-08-08T21:51:22+01:00 yes no no https://leadistry.co.uk/watch/easy-to-start https://leadistry.co.uk/films/posters-raster/film-54.png Easy to start Cleaning is one of the easiest businesses in Britain to start. That one fact explains nearly everything about the market. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-54.mp4 76 2026-08-08T21:51:22+01:00 yes no no https://leadistry.co.uk/watch/steadier-than-you-think https://leadistry.co.uk/films/posters-raster/film-55.png Steadier than you think Construction has a reputation for firms going under. The published figures do not really back it up. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-55.mp4 77 2026-08-08T21:51:22+01:00 yes no no https://leadistry.co.uk/watch/a-leveraged-bet-on-everyone-else-hiring https://leadistry.co.uk/films/posters-raster/film-56.png A leveraged bet on everyone else hiring Recruitment is one of the most cyclical businesses in the country, and one of the easiest to start. Those two facts compound. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-56.mp4 82 2026-08-08T21:51:22+01:00 yes no no https://leadistry.co.uk/watch/in-the-fortnight-they-are-choosing https://leadistry.co.uk/films/posters-raster/film-57.png In the fortnight they are choosing Four thousand two hundred driving schools in the UK, and most of them are one instructor who went out on their own. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-57.mp4 90 2026-08-10T20:00:00+01:00 yes no no https://leadistry.co.uk/watch/before-the-first-load https://leadistry.co.uk/films/posters-raster/film-58.png Before the first load Sixty-four thousand road freight companies in the UK, and most of them are one driver and one truck. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-58.mp4 90 2026-08-10T20:00:00+01:00 yes no no https://leadistry.co.uk/watch/before-the-first-car-lands https://leadistry.co.uk/films/posters-raster/film-59.png Before the first car lands Thirty-five thousand used car dealers, and nine in ten of them say so in their first SIC code. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-59.mp4 90 2026-08-10T20:00:00+01:00 yes no no https://leadistry.co.uk/watch/the-first-sixty-days https://leadistry.co.uk/films/posters-raster/film-60.png The first sixty days Twenty-nine thousand recruitment agencies in the UK, and a fifth of them file it as a second trade. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-60.mp4 90 2026-08-10T20:00:00+01:00 yes no no https://leadistry.co.uk/watch/before-the-season-starts https://leadistry.co.uk/films/posters-raster/film-61.png Before the season starts Twenty-seven thousand event caterers, and a third of them carry the code behind something else. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-61.mp4 90 2026-08-10T20:00:00+01:00 yes no no https://leadistry.co.uk/watch/the-structure-not-the-guess https://leadistry.co.uk/films/posters-raster/film-62.png The structure, not the guess Twenty-four thousand companies file the social housing code, but only a third of them lead with it. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-62.mp4 90 2026-08-10T20:00:00+01:00 yes no no https://leadistry.co.uk/watch/before-the-first-spring https://leadistry.co.uk/films/posters-raster/film-63.png Before the first spring Twenty-three thousand landscapers, and unusually for this country, most of them are nowhere near London. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-63.mp4 90 2026-08-10T20:00:00+01:00 yes no no https://leadistry.co.uk/watch/the-first-contract https://leadistry.co.uk/films/posters-raster/film-64.png The first contract Thirteen thousand specialist cleaning companies, and nearly half of them file it as a secondary trade. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-64.mp4 90 2026-08-10T20:00:00+01:00 yes no no https://leadistry.co.uk/watch/one-group-many-companies https://leadistry.co.uk/films/posters-raster/film-65.png One group, many companies Twelve thousand companies file the elderly residential care code, and half of them list it second. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-65.mp4 90 2026-08-10T20:00:00+01:00 yes no no https://leadistry.co.uk/watch/fleet-then-renewal https://leadistry.co.uk/films/posters-raster/film-66.png Fleet, then renewal Ten thousand car and van hire companies, and two in five carry the code behind their main trade. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-66.mp4 90 2026-08-10T20:00:00+01:00 yes no no https://leadistry.co.uk/watch/the-week-they-go-limited https://leadistry.co.uk/films/posters-raster/film-67.png The week they go limited Nine thousand plastering companies, and three quarters of them lead with the code, which is high for construction. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-67.mp4 90 2026-08-10T20:00:00+01:00 yes no no https://leadistry.co.uk/watch/trusts-not-buildings https://leadistry.co.uk/films/posters-raster/film-68.png Trusts, not buildings Six thousand eight hundred companies file the primary education code. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-68.mp4 90 2026-08-10T20:00:00+01:00 yes no no https://leadistry.co.uk/watch/repairers-and-the-rest https://leadistry.co.uk/films/posters-raster/film-69.png Repairers and the rest Four thousand eight hundred companies file the computer repair code, but only a third of them put it first. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-69.mp4 90 2026-08-10T20:00:00+01:00 yes no no https://leadistry.co.uk/watch/before-the-riding-season https://leadistry.co.uk/films/posters-raster/film-70.png Before the riding season Three thousand six hundred motorcycle dealers and workshops, and seven in ten lead with the code. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-70.mp4 90 2026-08-10T20:00:00+01:00 yes no no https://leadistry.co.uk/watch/a-year-on-the-register https://leadistry.co.uk/films/posters-raster/film-71.png A year on the public record Seven hundred and seventy-six thousand UK companies in a year: the monthly rhythm, the London asterisk, and the industry mix, straight from the public record. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-71.mp4 83 2026-08-13T10:30:00+01:00 yes no no https://leadistry.co.uk/watch/it-reads-the-morning https://leadistry.co.uk/films/posters-raster/film-72.png It reads the morning, so you can answer it The V2 launch film. Four stages turn the morning's filings into one card at a time: the company matched, the person found, the address checked, and the first line already written. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-72.mp4 66 2026-09-15T11:11:49+01:00 yes no no https://leadistry.co.uk/watch/back-to-the-record https://leadistry.co.uk/films/posters-raster/film-73.png Back to the record The product advert. Five and a half million filings, narrowed to the few hundred that match, then to the ninety-four whose address answers, and a first line written out of what the filing actually says. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-73.mp4 105 2026-09-15T12:27:22+01:00 yes no no https://leadistry.co.uk/watch/one-sentence-in https://leadistry.co.uk/films/posters-raster/film-75.png One sentence in What the product is for, in a minute. A bought list that bounced, one sentence to set it up, the three reasons a company is worth writing to this week, and a first line already written when the morning arrives. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-75.mp4 67 2026-09-15T14:42:03+01:00 yes no no https://leadistry.co.uk/watch/one-sentence-then-every-morning https://leadistry.co.uk/films/posters-raster/film-77.png One sentence, then every morning The product itself, working, in under two minutes. A kitchen fitter says who he sells to in one sentence, and every morning after that new building firms arrive checked, with the first email written and his own name under it. https://pub-d199924d79d34381b670dbb965fca45b.r2.dev/films/film-77-vo.mp4 113 2026-09-19T19:19:00+01:00 yes no no