Cold email outreach, built into your lead tool
Leadistry runs cold email from the same place you build the list, so a company you find on Companies House goes from search result to live campaign in one click, with no export, no re-import, and no data going stale in between. You connect your own mailbox, build multi-step sequences, run A/B variants and let warm-up and a reply inbox do the rest.
Included on the Growth plan and up, from £25/month.
Why it helps
Send from your own mailbox
Connect a Microsoft 365 or Google mailbox and send from your own domain, not a shared provider IP. Automatic warm-up ramps your volume gradually and sending is capped to UK business hours, which is what keeps you out of spam folders.
Sequences that follow up for you
Most UK B2B replies come from the second or third touch. Build a multi-step sequence with delays between steps; a human reply stops the sequence automatically, and bounces and unsubscribes are handled without you touching a thing.
A/B test without spreadsheets
Write up to three subject-line or body variants per step. Each prospect is randomly assigned one lane, and the per-step analytics show you which variant actually earns replies, so you improve the next campaign on evidence, not a hunch.
AI drafts in your brand voice
The AI can read your website and draft a full sequence in your tone, and produce a one-click lead brief so you know who you are writing to before you write a word. Save your own templates alongside the curated starters and reuse them in the builder.
How it works
Connect a mailbox
Link Microsoft 365 or Google. You send from your own domain, with automatic warm-up turned on.
Build the sequence
Add steps and delays, drop in saved templates, and write up to three A/B variants per step.
Enrol leads
Add a search or a Signals match to the campaign in one click. Do-not-contact is enforced at import and again at send.
Send and read replies
Sending stays inside UK business hours; a reply inbox classifies responses and open, click and bounce tracking runs in the background.
Common questions
Do I send from my own email address?
Yes. You connect a Microsoft 365 or Google mailbox and send from your own domain, with automatic warm-up and UK business-hours sending windows. Sending from your real domain rather than a shared IP is what protects your deliverability.
Which plan includes outreach?
The automated outreach engine, saved templates and campaign analytics start on the Growth plan at £25/month, which includes 200 leads. Lead enrichment, Signals and integrations are on every plan, including the free trial.
Can I A/B test my emails?
Yes. Write up to three variants per step; each prospect is randomly assigned one lane and the analytics include a per-step A/B comparison so you can see which subject line or opener wins.
Are there phone numbers or cold calling?
No. Leadistry is email only, on purpose: UK PECR forbids unsolicited marketing calls to businesses on a legitimate-interest basis, so we do not collect or supply phone numbers.
Related reading
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