A one-off search answers a question. A recurring search feeds a pipeline. This post explains exactly what happens when a search re-runs, because "it runs again" hides the two design decisions that make the feature trustworthy: the rolling window and the dedup guarantee.
The two guarantees
1. You never receive the same company twice. Every delivery is recorded against your account. When a run finds a company you have already been given, by any search, ever, it skips it and keeps looking. Dedup is per-user, not per-search.
2. Each run covers everything since the last one. For searches that watch newly registered companies, the date window rolls forward automatically: a run looks from just before the previous run up to today (with a small overlap that dedup makes free). A daily search covers the day. A monthly search covers the whole month. There are no gaps between runs, whatever the cadence.
Put together: a recurring search delivers the next batch of new, never-seen matches, up to your per-run cap, every time it fires.
Answering the obvious question
"If I search for companies registered in the last 3 months and set it to daily, what do I actually get?"
Day one: up to your cap of the newest matches you have never been given. Day two: the next batch, new incorporations that appeared overnight plus older ones you have not received yet. And so on. The window keeps rolling, dedup keeps it non-overlapping, and the cap keeps each day's delivery (and spend) predictable. You only ever pay for leads that are delivered.
Picking a cadence
- Daily suits speed-sensitive niches: being the first agency to greet a new company matters. Pairs naturally with small per-run caps.
- Weekly is the default for most pipelines: a Monday batch you can actually work through by Friday. This is the rhythm of the web design agency playbook.
- Every two weeks fits slower sales cycles or smaller allowances, half the batches, same coverage, nothing missed because the window still rolls.
- Monthly suits broad reviews: one big fresh batch, budgeted once.
The cadence changes when you look. It never changes what you eventually see, the rolling window plus dedup guarantees full coverage at any speed.
Where you control it
Recurrence lives in three places, all writing the same setting:
1. Creating a search: pick "Just this once" or a cadence right in the flow of setting it up. 2. The Searches page: every saved search shows its schedule; pause, resume, or change cadence any time. Paused searches keep their place, resuming picks up where coverage left off. 3. Inside a Flow's trigger: when a flow feeds from a search, the trigger panel carries the same schedule controls, so you can manage the whole automation from one screen. See how to build your first flow.
Caps, credits and safety
Each run reserves at most your per-run cap of leads and refunds anything undelivered, the same pay-on-delivery rules as one-off searches. If your balance cannot cover a run, the search waits and retries rather than part-delivering.
For the freshest possible signal, Signals complements recurring searches: a standing watch that flags matching companies the morning they hit the register, before you even run anything.
Set a search once, pick the rhythm your pipeline can drink from, and let the register do the prospecting. Start free.
Leadistry maintains a live database of 5 million UK companies, enriched from the Companies House register with verified websites, business emails and social profiles. We write about the craft of finding and reaching the right businesses, first.
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