Recurring Lead Searches Explained: Daily, Weekly or Monthly, and When One Big Search Is Better
A recurring search is a budgeting tool, not a discovery tool. One bulk search plus the always-on signal watch finds everything. A schedule just spreads the credit spend when the pool is huge.
A recurring search is a budgeting tool, not a discovery tool. That surprises people, so let us be precise. In Leadistry, one bulk search finds everything that matches today. The always-on signal watch catches everything that appears tomorrow. A recurring schedule does only one job: when the matching pool is huge, it spreads your credit spend across weeks or months instead of one big hit.
This post explains how the pieces fit, and the two guarantees that make the whole thing trustworthy.
The three parts
1. The bulk search. Run once. It delivers matching companies up to the cap you set. If the pool is smaller than your cap, you are done: you now have everything that exists. 1 credit = 1 lead, each with a director name, a verified website and a verified email.
2. The signal watch. This is the recurring part, and it is always on. The watch checks the public record every day. New incorporations, approaching filing deadlines, new matches for your filters: they arrive as they appear, the morning they reach the public record. You never miss a company because you were not looking. See buying signals for what the watch can trigger on.
3. The schedule. Only useful when the pool is much bigger than you can work or afford at once. Say your filters match 20,000 companies and you can handle 200 a week. A weekly schedule delivers the next 200 each Monday, working through the pool at a pace your budget and your mailbox can drink from.
Tell us who you sell to. We find them, with a real email. 25 free leads, no card.
The two guarantees
You never receive the same company twice. Every delivery is recorded against your account. When a run finds a company you have already been given, by any search, ever, it skips it and keeps looking. Dedup is per-user, not per-search.
Nothing falls between runs. Each run covers everything since the last one. The date window rolls forward automatically, with a small overlap that dedup makes free. Daily, weekly or monthly, there are no gaps. The cadence changes when you look. It never changes what you eventually see.
Answering the obvious question
"Should I set my search to re-run daily so I catch new companies?"
No, and this is the honest bit. Catching new companies is the watch's job, and the watch already does it daily, automatically. A daily schedule on the search itself only makes sense if you are draining a huge existing pool in small daily sips. For most people the right setup is: one bulk search now, watch on, no schedule.
Picking a cadence (when you do need one)
- Daily suits small caps against a big pool in speed-sensitive niches.
- Weekly is the default: a Monday batch you can actually work through by Friday. This is the rhythm of the web design agency playbook.
- Monthly suits broad reviews: one big fresh batch, budgeted once.
Whatever you pick, the per-run cap is also your budget. You only ever pay for delivered leads, so the spend is fixed and predictable.
Where you control it
The schedule lives in three places, all writing the same setting:
- Creating a search: pick "Just this once" or a cadence right in the flow of setting it up.
- The Searches page: every saved search shows its schedule. Pause, resume or change it any time. Paused searches keep their place, and resuming picks up where coverage left off.
- Inside a Pipeline's trigger: when a pipeline feeds from a search, the trigger panel carries the same schedule controls, so you manage the whole automation from one screen. See how to build your first pipeline.
Not sure whether your pool needs a schedule at all? Ask the AI on the trigger step. Counting the pool is free, and the AI will tell you whether one search covers it.
Caps, credits and safety
Each run reserves at most your per-run cap of leads and refunds anything undelivered. The same pay-on-delivery rules as one-off searches apply. If your balance cannot cover a run, the search waits and retries rather than part-delivering.
Set the search once, leave the watch on, and let the public record do the prospecting. Start free with 25 leads.