Leadistry V2: the morning arrives already written
V2 replaced the old canvas with a morning that is already written: agents that search every day, a Feed of emails to approve, a Desk for your replies and results, a Template for how your email looks, and one screen for every lead. It also runs inside Claude.
Watch: How Leadistry works
Updated 26 September 2026. Since launch, replies have moved onto the Desk, and two screens have been added: the Template and Leads. This post now describes the product as it is today.
V2 is live. The short version: the product used to hand you a canvas and ask you to build something on it, and now it hands you a morning that is already written and asks you to approve it. The old canvas is gone rather than hidden. In its place are five screens, in the order the app lists them: the Desk, Agents, the Template, the Feed and Leads.
This is a product post, so everything below is something you can open today. Where a thing is not finished, it says so.
The Feed: one email at a time
The Feed is a review queue, not a dashboard. Each card is the email itself, written to that company exactly as it will be sent: your template, the director's name in the greeting when it is on the public record, and a first line written from the company's dated reason. Beneath it sit two choices, approve or skip (the keys A and S), and undo stays available for five seconds after a decision, which is long enough to catch the misfire you notice a half-second late.
Only companies with a tested email reach the Feed. The company's details, its website and its social pages live on the Leads screen rather than on the card, so the card stays about the email.
You can change any line by clicking it. If a line is not right, ask the assistant beside the Feed for something shorter or plainer, for this email or for every email. Follow-ups that are waiting for you sit on the Feed too.
Nothing sends until you approve it, unless you switch on Autopilot. Autopilot is one switch on the Feed: with it on, every card from your agents goes out on its own in your sending hours, whether or not you log in. Switch it off and anything it took that has not gone yet comes back to you. Autopilot for cold email sets out when each way suits.
What happens before a company reaches you
A company does not become a card just because it matched. Three things happen first, in order:
- It matches. The company fits the kinds of business, the area and the reasons your agent looks for.
- We find the way in. Its website, the director's name when the public record has it, and an email address published by the company or belonging to it, at a domain that accepts mail.
- The first line is written. One sentence for that company, from its dated reason.
That is the difference between a row and a lead, and it is why fewer companies reach the Feed than match on the public record.
The first line is written for each company
This is the part that is genuinely new. Overnight, a model reads each matched company and writes one opening line specific to it, then a set of rules refuses the bad ones before you ever see them.
The refusals are strict on purpose. A greeting, a sign-off, an em dash and the phrase "the register" are corrected silently. A line is rejected outright if it uses a banned word, leaves a merge tag unfilled, runs to more than two sentences, falls outside 40 to 220 characters, or opens with the same four words as a line you have already seen. A rejected line is asked for once more, and if it fails again the card falls back to a house opener rather than shipping something odd under your name.
Nothing about this is expensive. When V2 launched, our entire AI spend to date was about sixty pence, and a written first line cost in the region of five hundredths of a penny.
Every morning your agents find UK companies that match, and each email is written for that company before you start work. Approve the ones you like, or switch on Autopilot. 25 free leads, no card.
Replies live on the Desk
At launch, replies had a screen of their own. They have since folded into the Desk: open the Desk, then Replies, and you see the replies that need you, every reply, and everything that has gone out.
There is no tracking pixel on anything your agent sends, so nothing records whether an email was opened. The links in it are counted: each one passes through our click counter on its way to the page, and the email says so at the bottom. A reply or a click is something a person chose to do, which an open often is not. It means the numbers are smaller than the ones outreach tools usually show you, and it means they are true.
When somebody does answer, three things happen. Their reply is shown in full. Opening it drafts an answer in your own words, for you to read, change and send; it never answers for you. And the thread stops chasing them, immediately, because nobody should be followed up after they have already responded.
Two follow-ups go on day 4 and day 9 by default, in the same thread, each written for that company rather than the first email sent again. A reply, a bounce, or you pressing stop cancels whatever is queued. How many follow-ups to send explains why we stop at two.
When a reply turns into something, mark it as a win: a meeting, a quote or a yes. Wins are counted by type, never in pounds.
The Desk: your replies, your results and what to do next
The Desk is the first screen after you log in. Four boxes cover the week: the emails you sent against last week, the replies that need you, your wins, and how many leads you have left this month. The Emails box also says how many bounced, and how many leads were credited back because a first email bounced.
Under them sits one suggestion at a time, backed by your own numbers, such as building an agent for the trade that replies most. It says what it costs before you accept, and you can accept it, undo it or leave it for now. Results show replies by reason over the last 90 days, in counts such as 6 replies from 14 emails, and a reason is only named as the best once there are enough emails to compare.
The assistant sits on the right of every page. Two habits are built into it and worth knowing about:
- It can read everything, but it only changes what belongs to the page you are on.
- It asks you to confirm anything that sends or spends, and tells you the cost first.
Agents: a standing search each
An agent is a standing search you set up by talking to the assistant: the kinds of business, one area (a town, a city, a region or the whole UK) and the reasons to look for, something like accountancy firms in Leeds registered in the last 12 months. The trades become the right SIC codes for you. Each agent looks all day and puts new matching companies on your Feed, and each company delivered is 1 lead.
Two agents never cover the same companies, and each lead comes to your Feed as soon as it is found and checked, for as long as you have leads left. Each agent has its own page: new leads a day, emails sent, replies, wins, what is working, what it looks for and a daily limit, for when you want fewer leads a day. You can rename, pause, resume or delete any of them, and deleting one keeps the leads it found.
The Template: how your email looks
The Template is where your email gets its look, once, for every company. There are two looks: Letter, a plain white email and the default, and Designed, white cards on a coloured page. You can add your logo, your colours, up to three pictures or a banner, a video, and a sign-off with your website and social links. "Copy my website's look" reads your homepage and offers your logo and colours, and nothing changes until you press Use.
The first line is always written for each company. Every other part is either written by the AI from your brief, or your exact words. Cold email with your logo and pictures covers when a designed email helps and when it hurts.
Leads: every company on one screen
Leads holds every company we have found for you, including your 25 free ones. Each row has the company, what you asked for and the dated fact that matched, the director, the email, the website, the social pages we could confirm are theirs, and whether you have emailed them. Every email has a status in plain words, from not emailed yet to replied or bounced. On a paid plan you can download exactly the rows you are looking at.
It runs inside Claude
You can now connect Leadistry to your own Claude and work the whole product in conversation. It is a proper connector rather than a copy-paste trick: more than sixty tools, 4 ready-made playbooks for the morning run, the weekly review, a sweep of why-now reasons and writing a new pitch, and 9 permissions you can see and revoke.
Two guardrails matter more than the tool count. Anything that would spend leads quotes you a number first and refuses to proceed without a fresh confirmation for that exact quote. And switching Autopilot on needs both a confirmation and your own reason typed out, because that is the one setting that changes what happens while you are not looking.
A deliberate "never" list sits alongside it. Claude cannot connect your mailbox, touch billing, delete your account, manage users, handle removal requests, send in bulk, or reach anything administrative. The full set-up, the nine permissions and the quote-then-confirm rule are in connecting Leadistry to Claude.
What we deleted, and did not rebuild
Two features did not come across, and the honest reason is that the data said nobody was using them. On a copy of production, no account had an active flow and no campaign send had gone out in thirty days. So the canvas and the old library of email templates went. How your email looks now lives on the one Template screen described above.
The old addresses all redirect to the screen that now does the same job. The handful of recurring searches that were genuinely still running keep running, and their owners are being offered an agent instead.
One lead is still one lead
Pricing did not change and the promise underneath it did not either. One lead is one lead, whatever the agents manage to find on it. The director's LinkedIn, the company page and the social profiles come with it rather than costing extra.
If a lead cannot be completed, it is held back and never charged. And if the first email to a lead bounces, that lead is credited back automatically, once. Why you should not pay for a bounced email explains the thinking.
Where to start
Open the Desk and follow Get set up. If the Feed is empty, tell the assistant on the Agents page what you sell and wait for the morning. If you would rather see the whole thing explained, the product tour walks through each screen, and connecting Claude takes about a minute.
Missing something V2 does not do? Tell us in Your ideas, where every customer can vote on what we build next.
Start free with 25 leads and no card.
Common questions
What happened to the canvas?
It was removed rather than hidden. On a copy of production no account had an active flow and no campaign send had gone out in thirty days, so rebuilding the canvas would have been work nobody had asked for. Every old address redirects to the screen that now does the same job, and the few recurring searches still genuinely running were left running.
Where do replies go now?
Onto the Desk. Open the Desk, then Replies, to see the replies that need you, every reply, and everything that has gone out. Opening a reply drafts an answer for you to send, and you can mark a reply as a win: a meeting, a quote or a yes.
Does Leadistry track opens and clicks?
It counts clicks and never opens. Nothing your agent sends carries a tracking pixel, so an open is never recorded. The links go through our click counter, so a click on one is recorded, and the email says so at the bottom. The unsubscribe link and the link to remove someone's details are never counted. The figures come out lower than the ones most outreach tools report, and they describe something that actually happened.
Does anything send without me approving it?
Only if you switch on Autopilot yourself, on the Feed. By default every email waits for you, and there is a five second undo on any decision. With Autopilot on, every card from your agents goes out on its own in your sending hours, and switching it off hands back anything that has not gone. An answer to a reply only goes when you press send, and the assistant asks you to confirm anything that sends or spends.
What can the Claude connector actually do?
More than sixty tools covering your agents, the Feed, your pitches and template, sent mail and replies, searches and account settings, plus four ready-made playbooks. Anything that spends leads has to quote you a number and get a fresh confirmation first. It deliberately cannot connect a mailbox, touch billing, delete your account, manage users, handle removal requests or send in bulk.