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Where the data comes from

Nothing here was bought.

When someone asks how you got their details, this is your answer.

3 places we read1st of the month, re-read24h to come off, for good
Example Joinery LtdEvery line sourced
Registered 19 August 2026The public recordChecked 1 Sep
Priya Shah, directorThe public recordChecked 1 Sep
First accounts due 19 May 2028The public recordChecked 1 Sep
examplejoinery.exampleTheir siteChecked 1 Sep
hello@examplejoinery.exampleTheir contact pageChecked 1 Sep
Nothing on this card was boughtSee how a lead is checked →
Where each fact came from.
What we never do
No bought lists.
No scraped platforms.
No phone numbers.
No guessing.

We never log in to a social site to pull data, and never run anything inside your accounts there.

We never swap address books between customers or re-use anything you upload. A fact we cannot trace, we do not sell.

Three places. That's all.

01

The public register

Companies House, the government's record of every UK company: names, addresses, trades, deadlines and directors. We read all 5.9 million.

Open Government Licence
02

Their own website

Only what a company publishes about itself, such as the email on its contact page.

Published by them
03

A normal web search

Public profile links, found by searching, the way you would. We never log in to look.

No log-ins, ever

Follow one fact all the way back.

Pick a line to see where it came from, how we checked it, and what to say if someone asks.

The line on the cardPriya Shah, director
01Where it came fromThe public register. Every UK company files its directors, and anyone can read it free.
02What we did to check itRead straight off the filing, and read again on the 1st of every month.
03What you can tell themIt is on your own Companies House filing.
Checked 1 Sep · re-read on the 1st of every monthNever bought, never guessed
The line on the cardexamplejoinery.example
01Where it came fromA normal web search, then their own site. We log in to nothing.
02What we did to check itWe opened the site and matched it to the filing, so it is theirs, not a near-name.
03What you can tell themWe searched for your company, opened your site and checked it against your filing.
Checked 1 Sep · re-read on the 1st of every monthNever bought, never guessed
The line on the cardhello@examplejoinery.example
01Where it came fromTheir own contact page: an address the company chose to publish.
02What we did to check itA valid form, and a domain that runs a mail server. Never guessed from a pattern.
03What you can tell themIt is the address published on your own contact page.
Checked 1 Sep · re-read on the 1st of every monthNever bought, never guessed

The legal part, in plain words.

01Is this allowed?+

Yes. UK law lets you email a limited company about something relevant to its business. It does not let you email a person at home, so sole traders and partnerships are held back automatically and never charged for.

02What goes in the email itself?+

Every email we draft carries a short note at the bottom saying where the reader's details came from and how to be removed. It is in the message itself, not hidden on a web page.

03How long do you keep it?+

While a company is on the public record, re-checked on the 1st of every month. When it leaves the record, its personal details are deleted, never sold on.

04How does someone get taken off?+

Anyone can ask to be taken out, without an account, and it is done within 24 hours and holds for good.

Remove a company →ICO registration ZC200538 · UK only

Prospecting you can be open about.

01Three places, no moreThe public record, their own site, and a normal search. There is no fourth.
02Read again every monthEvery fact is read again on the 1st of the month.
03Out in 24 hours, for goodAnyone can ask to come off, with no account, and it holds.
Three places · Re-read monthly · Out in 24 hours