Cold outreach, with a reason to get in touch.
Every lead arrives with the thing that makes it worth an email today: a filing deadline, a first set of accounts coming, a company just registered. Straight from the public record.
Reasons to get in touch
Every lead carries the reason you are writing
A cold list tells you who exists. It never tells you why today. The public record does: whose annual accounts fall due in September, whose confirmation statement has already slipped, which company has never filed and is about to for the first time, who registered last month. Each lead arrives with that fact and its date attached, so the first line of the email writes itself.
- Accounts due, and accounts already overdue
- Confirmation statement due, and confirmation statement overdue
- First accounts coming, for a company that has never filed before
- Newly registered, and newly renamed
- Layer filters on top: trade, town, and “website graded poor”
Timed to the window the decision is made in
A company deciding who files its accounts makes that decision in the weeks before the deadline, not on the day. So the watch looks ninety days ahead rather than thirty, which is the difference between reaching people while the question is open and reaching them once it is settled. Around one active company in six has accounts falling due inside that window at any time.
- Any trade, any town, or nationwide
- Matches are held back until we can actually reach the company, then land on your board
- The watch runs every morning and feeds matches into your pipeline
- Free to watch. You spend a lead only when you open one
From the public record to client won
Lead Enrichment
Verified contact data on every UK company - from their own site.
Buying Signals
The moment a company is ready to hear from you.
AI Pipelines
A two-minute chat builds the whole pipeline on one canvas.
Cold Outreach
Sent from your own mailbox, stopped the second they reply.
Integrations
Every lead and reply pushed into your stack.
Client won.
A reply in your inbox, and a conversation you did not have to chase.
This saves me at least four hours of manual prospecting every week, and the customer support has been fantastic whenever I've needed help.
The moment something changes
Every figure is cited on screen. Company examples are fictional specimens.
Questions about signals
What counts as a buying signal?
Something a company told the public record that changes what it needs. A new incorporation, accounts or a confirmation statement falling due, a charge registered against the company, a change of officer, or a website that has stopped keeping up. Each is a date you can act on rather than a guess about intent.
How quickly do signals appear?
The register refreshes daily, so a company that incorporated yesterday can be in this morning's list. Filing deadlines are known in advance, which is the useful part: you can reach a company sixty days before its accounts are due rather than the week after somebody else did.
Is intent data the same thing?
No. Intent data infers interest from browsing behaviour and is a probability. These are filings: a company either incorporated on a date or it did not. That makes signals narrower than intent data and considerably harder to argue with.
Are these warm leads?
No, and we would rather say so. A warm lead means somebody asked to be contacted, and that is a marketplace rather than what this is. This is cold outreach where you know why you are writing: the company has accounts due next month, or a confirmation statement already overdue, or it has never filed before and is about to. The recipient has not asked to hear from you, but the reason is real, it is public, and it is dated. That is what makes the email land differently from a list.
Which signals suit an accountant?
Accounts overdue and confirmation statement overdue are the shortest conversations, because the deadline has already passed and whoever was filing is not doing it. Accounts due inside ninety days reaches people while they are still deciding. First accounts due is the strongest of the lot: a company approaching its first ever filing has never done it before and usually has nobody lined up.
Never send a cold open again.
Set a watch today - 25 free leads to see what comes back.