Cookie Notice
Last updated: 11 October 2026.
What are cookies?
Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences, keep you signed in, and understand how you use the site. Similar technologies such as local storage and session storage serve comparable purposes.
How Leadistry uses cookies
| Cookie type | Purpose | Examples | Can disable? |
|---|---|---|---|
| Essential | Authentication, session management, security, and core platform functionality | Session token (lf_session, cookie); your cookie choice (leadistry_consent_v2, local storage); signed-in marker (lf_token, ld_logged_in, local storage); internal-traffic marker (leadistry_internal_traffic, local storage, set only on our own devices so our visits are excluded from analytics) | No |
| First-party attribution | Remembering which page, referrer or campaign first brought you to the site, so that if you create an account we can record where it came from. Set by us, never shared with third parties, not used for advertising | ld_attr (cookie), ld_first_touch_v2 and ld_first_touch_sent (local storage), ld_first_touch (session storage); ld_sid (an anonymous browser id, local storage) is only created after analytics consent | Yes, by clearing site data; not set for internal traffic |
| Preferences and product state | Remembering things you have already seen or typed so the site does not repeat itself: which prompts you have dismissed, a referral code you arrived with, details part-entered into a free tool, the kind of business and place you chose in the box that shows example companies (kept for up to a day, so your set-up can start from it if you sign up), and the current conversation with the in-app assistant. All first party, held on your device, never shared and never used for advertising or measurement. If you create an account, your set-up starts from that choice, your account keeps it, and we count whether you kept it or changed it | Local storage: ld_demo_popup, ld_popup_seen, leadistry_extension_promo_dismissed_v1, ld_extension_connect, ld_first_run_open, ld_referral_code, ld_generate_lead, ld_lead_captured, ld_lead_email, ld_lead_sic, ap-specimen. Session storage: ld-assistant-thread (your assistant conversation, cleared when you close the tab) | Yes, by clearing site data |
| Analytics & behavioural | Understanding how visitors use these public pages: heatmaps, session recordings, product analytics, and page-view / traffic measurement. Session recording does not run inside the signed-in product, and form fields are masked | Microsoft Clarity (_clck, _clsk, CLID, MUID), PostHog (ph_*_posthog), Google Analytics (_ga, _ga_*) | Yes |
| Visit counting and hosting measurement (no cookie) | Our own visit counter records the site you came from (for example Google or ChatGPT), the page you landed on and any campaign tags in the link, the pages of our public website you open during the same visit, and whether you went on to the sign-up page or pressed a sign-up button, and whether you used the box that shows example companies (see section 6 of our Privacy Notice). Vercel Analytics and Vercel Speed Insights count page views and measure how fast pages load. None of them sets a cookie or stores anything on your device, so they are not a cookie choice, but they are listed here because they run whether or not you accept cookies | None. No cookie, no local storage | Not applicable |
Microsoft Clarity
We use Microsoft Clarity for behavioural analytics. Clarity uses cookies to collect data including pages visited, clicks, scrolls, and session recordings. This data helps us improve the design, usability, and performance of Leadistry. Clarity data is processed by Microsoft and is subject to the Microsoft Privacy Statement.
Microsoft Clarity is a non-essential analytics tool and is only loaded after consent has been provided for analytics and behavioural cookies.
PostHog and Google Analytics
We use PostHog (US Cloud) for product analytics: which features are used and where people get stuck. PostHog autocaptures clicks and, on these public marketing pages, records the visit as a replayable session with every form field masked. It does not record inside the signed-in product. We use Google Analytics 4 for page-view and traffic measurement with IP anonymisation. These tools are pseudonymous rather than anonymous: they do not carry your name, but a session is still tied to a device identifier. PostHog data is subject to the PostHog Privacy Policy and Google Analytics data to the Google Privacy Policy.
Like Clarity, both are non-essential and only load after you accept analytics cookies. If you reject, neither script is even downloaded.
Essential cookies
Essential cookies are required for the site to function. They cannot be disabled. These include the authentication token that keeps you signed in and your cookie consent preference, which remembers whether you have accepted or declined non-essential cookies.
Your choices
You can accept or decline non-essential cookies at any time using our cookie banner. To reopen your choice later, click “Cookie settings” in the footer of any page: the panel comes back with your current setting loaded. If you decline analytics cookies, Microsoft Clarity, PostHog and Google Analytics are not loaded at all; if you had previously accepted, declining also stops them in the page you are on and deletes the cookies they set, rather than waiting for your next visit. Essential cookies remain active regardless of your preference, as they are necessary for the platform to work.
Our cookie controls must make rejecting non-essential cookies as easy as accepting them.
Browser settings
You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that blocking essential cookies may prevent you from signing in or using core features of the platform.
Changes to this notice
We may update this Cookie Notice from time to time. The most recent version is always available on this page.
Related
See also our Privacy Notice, Terms of Service, and Acceptable Use Policy.