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Methodology

Follow one lead all the way through.

Two companies go through the same five checks. Only one reaches you. The short version is on the accuracy page.

Two companies enterFive checks each
Example Builders LtdStockport · buildingPasses all five
Example Roofing LtdStockport · roofingFails the email test
Only one of them ever reaches you.

Watch both of them get checked.

Five checks, in the order they run. Press the button to watch.

Two companies, five checksComplete
The stepExample Builders LtdStockport · buildingPassed 5 of 5Example Roofing LtdStockport · roofingStopped at 5
1 · Read the filingStraight from Companies HouseRegistered 4 August. Still trading, in Stockport, one director.Registered 11 August. Still trading, in Stockport, one director.
2 · Match your wordsYou said: new building firms around StockportFits. A building firm, in Stockport.Fits. Roofing, in Stockport.
3 · Find the personThe director, when the filing names oneDaniel Wickes, director, named on the filing.Nina Lowe, director, named on the filing.
4 · Open the websiteNot guessed from the nameOpened. The address on the site matches the filing.Opened. Site is live and the postcode matches.
5 · Test the emailDomain checked for a working mail serverAccepted. The address on their contact page is on a domain that takes mail.Refused. Their domain has no working mail server. We never guess another address.
6 · What you getThe only part you ever seeOn your Feed, with the first email writtenCounts as · 1 leadHeld back. You never see itCharged · £0
Both companies are made up. The five checks are real.
Why the second column matters

Many tools would send you Example Roofing with a guessed address. It would bounce, and your sending reputation would take the hit.

Here it never reaches you, and you never pay for it.

How we decide who to look for.

Before any check runs, you say which companies are worth checking.

01

You describe it once

In normal words: what you sell, who buys it, roughly where.

  • No categories to look up
  • No query to build
  • One sentence is enough
02

You check it before we spend

You see the trades it picked, the area, and whether plenty or few companies match.

  • Change any of it in one tap
  • Nothing has been charged yet
  • It runs when it looks right
03

We check again afterwards

Anything that does not match what you confirmed is held back, not sent.

  • It never reaches your list
  • It costs you nothing
  • Nothing to claim back
UpkeepOn the 1st · every month

The 1stEverything you have been sent is read again.

Every month, we start againOn the 1st, everything you have been sent is re-checked against the public record and the company's own site.Anything no longer true is corrected or dropped.
One cache, shared by everyoneEvery address is re-tested on the same pass, and a correction reaches everyone using Leadistry.So the records get better the more they are used.
The public record, re-readThe website re-openedThe email re-tested

Asked about the checks.

Do you guess email addresses?

No. Every email we deliver was published by the company, usually on its own website, and we confirm with DNS that its domain runs a working mail server. Nobody can prove a mailbox is live without sending to it, so we do not claim to. An address that fails is held back and never charged, and if your first email still bounces, the lead is credited back automatically, once.

How do you know the website is really theirs?

We open it and match it to the filing: the company name, the registered postcode and the details the site publishes. A domain guessed from a company name is never delivered as a checked one.

What happens to a lead that fails a check?

It is held back. You never see it and it never counts toward your allowance, so there is nothing to claim back.

“This saves me at least four hours of manual prospecting every week, and the customer support has been fantastic whenever I've needed help.”
Sophie, verified customer · Trustpilot, July 2026

Data you can defend.

Every field traces back to something the company published, on a date you can look up.

01Read, not boughtEvery field starts on a Companies House filing, never a bought list.
02Published, not guessedThe company published the address, and its domain accepts mail.
03Held back, not billedAnything that fails a check never reaches your bill.
No card · A lead that isn't finished is never charged for