Public record signals · 4 min read

First 90 days: selling to companies the week they incorporate

The newest companies have no incumbent supplier, no gatekeeper and every need at once. The first 90 days is when doors are simply open.

Everything is unbought

Week-one companies need everything: kit, insurance, software, services. Whoever writes first tends to get the conversation.

Before there is an office manager or a shared inbox, the founder reads everything. Your email lands with the decision maker by default.

A daily feed of your sector’s new incorporations is a handful of emails a day, each one specific. That is a pipeline, not a blast.

Try it this morning

Set your sector’s SIC codes and a 90-day age cap, then watch a week’s arrivals before you send anything.