How to build a search that keeps working
You ran the search in March. You ran it again in April, and again in May, and it gave you the same six names each time.
Every figure is cited on screen. Company examples are fictional specimens.
Music: Inspired by Kevin MacLeod (incompetech.com), licensed under CC BY 4.0
Transcript
- 0:00
You ran the search in March. You ran it again in April, and again in May, and it gave you the same six names each time.
- 0:16
So write it down instead. Same criteria, expressed once as a standing rule, with a time on it.
- 0:35
Then leave it. Twelve weeks pass, nobody opens a search box, and sixty-one companies arrive that were not there when you started.
- 0:56
Narrow it twice. Within fifteen miles, and no live website. Fewer results, and every row now says why it is there.
- 1:17
Tuesday morning, three companies. Wednesday morning, two different ones. Nobody went looking for either list.
- 1:33
A search that keeps working.
About this film
How to build a search that keeps working runs 1:40, read by Imogen and appears on Leadistry's Guide page. The full narration is above in 6 sections, so you can read it instead of watching if that is quicker. Every figure shown on screen comes from the Companies House public record or a named published source, and the companies used as examples are fictional specimens rather than real customers.