Twenty words that get misused
Twenty words that get misused, and what they actually mean. Starting with the one that wastes the most post.
Every figure is cited on screen. Company examples are fictional specimens.
Music: Inspired by Kevin MacLeod (incompetech.com), licensed under CC BY 4.0
Transcript
- 0:00
Twenty words that get misused, and what they actually mean. Starting with the one that wastes the most post.
- 0:14
SIC code. Dormant. Confirmation statement. Sole trader.
- 0:38
Struck off. Legitimate interest. Cold email. Lead.
- 1:02
Nine of them on screen. The other eleven are written down, because nobody needs a film about the word overdue.
- 1:22
Plain English, where we can manage it.
About this film
Twenty words that get misused runs 1:30, read by Imogen and appears on Leadistry's Methodology page. The full narration is above in 5 sections, so you can read it instead of watching if that is quicker. Every figure shown on screen comes from the Companies House public record or a named published source, and the companies used as examples are fictional specimens rather than real customers.