How to monitor new competitors in your market
Every future competitor files paperwork on day one, long before it has a website, customers or a name anyone knows. An agent looking for companies registered in the last 12 months in your trade and area turns that paperwork into a steady flow of new entrants on your Feed. What you do with the intel is where it gets interesting.
The recipe, step by step
- 1
Set up an agent for your exact niche
Tell the assistant the kinds of business you compete with, which it matches to the 5-digit SIC codes you operate under, the reason registered in the last 12 months, and one area if you trade locally: your town, city or region. Agents work on every plan, including the free trial. Each company an agent delivers is 1 lead, so a tight niche keeps the cost small.
- 2
Check your Feed each morning
The agent looks all day and puts new matches on your Feed once they can be reached, and Leadistry reads new registrations from the public record every morning. Around 50,000 new limited companies form each month across the UK. Filtered to one trade and one area, the flow becomes a short, readable briefing on your market.
- 3
Read each entrant properly
The public record tells you more than a name, and each lead links to it on Companies House. The directors: have they run companies before? The registered address: serviced office or someone's house? The exact SIC codes chosen. A first-time founder in your niche is a different proposition from an established operator opening a second vehicle.
- 4
Decide the play for each entrant
New entrants are not only threats. Some become referral partners who take the work you decline. Some are future acquisition targets, cheapest to approach early. Some validate a niche you were unsure about. And some are simply prospects. Every new company needs suppliers, and you now know they exist early.
- 5
Act on it without changing tools
Every entrant on your Feed is already a full lead, with a checked website, an email and the director's name when it is on the public record. Paste a Slack webhook address in Apps so the team sees each new one as it lands. If the play is outreach, the card is the email itself: approve it and it goes from your own mailbox with warm-up handled and two follow-ups, and the trial's 25 free emails cover a first approach. Nothing sends until you approve it, or until you switch on Autopilot.
Frequently asked questions
How quickly do new competitors show up after incorporating?
Once they can be reached. Leadistry reads new incorporations from the Companies House register every day, and an agent looking for your trade and area puts each one on your Feed when its website and email check out. That is usually months after it registers, often before it has customers or any visible market presence.
Do I need a paid plan to monitor my market?
Not to start. Agents work on the free trial, which gives 25 leads and needs no card, so you can see what a narrow niche brings before paying. After that, each company an agent delivers is 1 lead from your plan, from Growth at £29 a month for 900 leads. Sending past the trial's first 25 emails also needs a paid plan, which only matters if you decide to email them.
Will the SIC code catch every new competitor?
Most, not all. Companies choose their own codes, and a minority pick a poor fit or a catch-all like 82990. Watch your primary code plus one or two nearby ones to close most of the gap. In practice serious entrants classify themselves correctly, often because an accountant files the paperwork. So the combination catches the ones that matter.
Run this recipe today
25 free leads from the Companies House public record. No card, no demo.
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