Scenario
How to monitor new competitors in your market
Every future competitor files paperwork on day one, long before it has a website, customers or a name anyone knows. A Signal watching your SIC code and region turns that paperwork into a standing feed of new entrants, and it is included on every Leadistry plan. What you do with the intel is where it gets interesting.
The recipe, step by step
- 1
Create a Signal for your exact niche
Set up a newly-incorporated Signal filtered to the 5-digit SIC codes you operate under and, if you trade locally, your city or postcode area. Signals are included on every plan, including the free trial. So market monitoring costs nothing beyond the account you already have.
- 2
Watch the arrivals board
Every match posts to your arrivals board as it enters the public record, which Leadistry refreshes every 24 hours. Around 50,000 new limited companies form each month across the UK. Filtered to one SIC code and one region, the feed becomes a short, readable weekly briefing on your market.
- 3
Read each entrant properly
The public record tells you more than a name. The directors: have they run companies before? The registered address: serviced office or someone's house? The exact SIC codes chosen. A first-time founder in your niche is a different signal from an established operator opening a second vehicle.
- 4
Decide the play for each entrant
New entrants are not only threats. Some become referral partners who take the work you decline. Some are future acquisition targets, cheapest to approach early. Some validate a niche you were unsure about. And some are simply prospects. Every new company needs suppliers, and you now know they exist first.
- 5
Act on it without changing tools
Convert any entrant worth contacting into a full lead with a verified email, website and director name, or push matches to Slack so the team sees them daily. If the play is outreach, intro sequences run from your own mailbox with warm-up and reply tracking handled, and the trial's 25 free sends cover a first approach. Drafts only. Nothing sends until you say so.
Why this works
Every company that will ever compete with you announces itself on the day it forms. In public, with its sector and address attached. Almost nobody reads that announcement. A Signal turns it into an arrivals board you actually see. So you hear about new entrants in their first weeks, when partnership terms are friendliest, acquisitions are cheapest and a first-supplier intro faces no incumbent. Waiting for a website launch gives that window away.
Frequently asked questions
How quickly do new competitors show up after incorporating?
Within 24 hours of appearing on the Companies House register. Leadistry ingests new incorporations on a daily cycle, so a Signal filtered to your SIC code and region surfaces companies registered the previous day. That is usually weeks or months before they have a website, customers or any visible market presence.
Do I need a paid plan to monitor my market?
No. Signals are included on every plan, and the free trial needs no card. So a standing watch on your SIC code and region costs nothing. You spend credits only when you convert an entrant into a full contact record, and plan-gated features like built-in outreach only matter if you decide to email them.
Will the SIC code catch every new competitor?
Most, not all. Companies choose their own codes, and a minority pick a poor fit or a catch-all like 82990. Watch your primary code plus one or two nearby ones to close most of the gap. In practice serious entrants classify themselves correctly, often because an accountant files the paperwork. So the combination catches the ones that matter.
Run this recipe today
✓ No card · ✓ 25 free leads · ✓ Cancel anytime