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Get 25 free leads

Scenario

How to find UK businesses with a poor website

Around 1 in 3 small-business websites fails basic checks. No mobile layout, no HTTPS, a single page, a copyright line years out of date. For a web designer or agency, that is the product: a list of firms whose website is letting them down, each with a verified email to pitch to. Here is how to build that list in minutes.

Web designers and developersMarketing and SEO agenciesBooking and ecommerce platformsHosting and domain resellersPhotographers and branding studios
Do this

The recipe, step by step

  1. 1

    Switch on the poor-website filter

    In the search builder, filter website quality to dated or poor. Leadistry fetches every verified website and grades the code itself: mobile layout, HTTPS, page count, copyright staleness, legacy builders. A poor grade means the site really fails basic checks. Nobody eyeballed a screenshot.

  2. 2

    Pick trades where a website earns its keep

    Filter to SIC codes where customers actually shop online. Trades (43220 plumbing, 43210 electrical), cafes and takeaways (56102, 56103), salons and cleaners. A shop-window business whose site fails on a phone is losing work it can measure.

  3. 3

    Go local

    Add your postcode area or city. 'Web designer in your town who noticed your site does not work on a phone' is a far stronger pitch than an anonymous national blast. Smaller lists also let you personalise.

  4. 4

    Deliver leads with a human contact

    Every lead arrives with the director's name and a verified business email. The pitch lands with a person, not an info@ black hole. Anything we cannot verify never ships and never costs a credit.

  5. 5

    Lead with proof, not pressure

    Point to something real: their trade, their town, their rivals who do rank. The AI drafts the whole sequence and sends from your mailbox, free for your first 25 on the trial and uncapped from £29 a month. Drafts only. Nothing sends until you say so. Push the list to your CRM on any plan, or export the CSV on a paid one.

The insight

Why this works

Most prospect lists tell you who a company is. The website grade tells you what it needs. The pitch writes itself. The market refreshes constantly, because sites age faster than owners rebuild them. And almost no other tool grades website quality as a first-class filter, so these lists are far less contested than bought contact data.

Answers

Frequently asked questions

How does Leadistry decide a website is poor?

We fetch the site's HTML and grade it against basic checks: a mobile layout, HTTPS, more than a single page, a copyright line that is not years stale, and legacy builder fingerprints. Sites come back modern, dated or poor. Grades are refreshed monthly.

Why not just target businesses with no website at all?

A firm with no web presence cannot carry a verified email. A list of them is mostly uncontactable, which is why bought no-website lists convert so badly. Leadistry only delivers companies it can verify. So every poor-website lead comes with a working site to critique and a verified email to send the critique to.

Is this list not full of dormant companies?

No. The filter applies to active companies only. You can also add an incorporation-date window or an accounts-filed check to require signs of life, and exclude catch-all SIC codes to keep the list tight.

Related

Go deeper

Task-ready recipe · one official source

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