How to build a local prospect list by postcode
Every local B2B service lives or dies on its patch. The Companies House register already lists every limited company in your postcode area, with its trade, age and status. Leadistry turns that into a territory list with checked websites and emails, and an agent keeps it topped up every morning.
The recipe, step by step
- 1
Draw the territory with one area
Tell the assistant the one area you can actually serve. A town or a city for a dense patch. A region, such as the North West, for a wider round. Before the agent is set up, the assistant says whether plenty or few companies match there, before any lead is spent. Later, the place filter on the Leads screen takes a postcode such as SW1, so you can work one district at a time.
- 2
Pick the SIC codes that buy what you sell
Tell the assistant the kinds of business that buy from you, and it matches them to 5-digit SIC codes. Offices and consultancies (70229) for cleaning or IT support. Hotels (55100) and restaurants for trade suppliers. Hauliers (49410) for insurance. Two or three codes usually beat twenty. A tight list is easier to write a relevant email for.
- 3
Qualify by reason and status
Pick the reasons that fit what you sell. Registered in the last 12 months if you want to be a new firm's first supplier. Accounts due or a confirmation statement due if you need established buyers with budgets, since every company has those dates each year. Only active companies are delivered, so dissolved names never pad the list.
- 4
Let the agent refill the patch
Set up the agent and the territory keeps producing. It looks all day and puts new matching firms in your patch on your Feed, as they form or become reachable. You are never sent the same company twice, so there is no rebuying the same list every quarter.
- 5
Lead with the local angle
Open with the area, not your company history. Local firms trust suppliers who can turn up. One caveat: a company's registered office is sometimes its accountant's address. Check the website on each lead, which we opened and checked is theirs, to confirm where the business actually trades before writing 'your neighbours on the high street'.
Frequently asked questions
Is the registered address the same as the trading address?
Not always. Many companies register at their accountant's office or a formation agent's address, especially early on. Every Leadistry lead includes the company website we checked is theirs alongside the registry data. Check the site's contact page before assuming the business trades from its registered postcode.
How big should a territory list be?
Smaller than you think. Fifty well-chosen local companies you can reference by area and trade will usually beat five hundred anonymous names. Before an agent is set up, the assistant says whether plenty or few companies match in that area, so you can widen the area or add kinds of business when few do, or narrow them for a tighter list. Unused leads roll over while your plan is active, so nothing is wasted.
Can I run several territories at once?
Yes. Set up one agent per patch (or per rep), each with its own area and kinds of business. Two agents never cover the same companies, and you are never sent the same company twice across your account. In Apps, a Zapier, Make or Slack webhook receives every new lead with its town and postcode, so you can route each one to a CRM pipeline, a channel or a spreadsheet.
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