Scenario
How to build a local prospect list by postcode
Every local B2B service lives or dies on its patch. The Companies House register already lists every limited company in your postcode area, with its trade, age and status; Leadistry turns that into a deduped territory list with verified websites and emails, refreshed on a schedule you set.
The recipe, step by step
- 1
Draw the territory with a postcode filter
Start a search and set the region or postcode filter to the area you can actually serve: a single postcode district for a dense city patch, several for a county-wide round. The live preview shows the company count as you widen or tighten the boundary, before any lead is spent.
- 2
Pick the SIC codes that buy what you sell
Add the 5-digit SIC codes for your buyers: offices and consultancies (70229) for commercial cleaning or IT support, hotels (55100) and restaurants for trade suppliers, hauliers (49410) for insurance. Two or three codes usually beat twenty; a tight list is easier to write a relevant email for.
- 3
Qualify by age and status
Use the incorporation-date window to shape the list: companies trading for two years or more if you need established buyers with budgets, or the newest incorporations if you want to be their first supplier. Only active companies are returned, so dissolved and dormant names never pad the list.
- 4
Make it recurring so the territory refills itself
Save the search as a weekly or monthly recurring run. Per-user dedup means each run delivers only companies you have never seen, so the same territory keeps producing genuinely new prospects as businesses incorporate or move in, instead of you rebuying the same list every quarter.
- 5
Lead with the local angle
Open with the area, not your company history: local firms trust suppliers who can turn up. One caveat: a company's registered office is sometimes its accountant's address, so cross-check the verified website in each lead to confirm where the business actually trades before writing 'your neighbours on the high street'.
Why this works
Local B2B buying still runs on proximity: response times, site visits, delivery rounds and word of mouth all favour the supplier down the road. The register gives you every limited company in a postcode area with its trade, age and status, which national data brokers rarely slice this finely. A recurring, deduped territory search turns that into a patch that quietly restocks itself.
Frequently asked questions
Is the registered address the same as the trading address?
Not always. Many companies register at their accountant's office or a formation agent's address, especially in their first years. Every Leadistry lead includes the verified company website alongside the registry data, so cross-check the site's contact page before assuming the business trades from its registered postcode.
How big should a territory list be?
Smaller than you think. Fifty well-chosen local companies you can reference by area and trade will usually outperform five hundred anonymous names, and the live preview lets you tune the postcode and SIC mix until the count matches your monthly lead allowance. Unused leads roll over while your plan is active, so nothing is wasted.
Can I run several territories at once?
Yes. Save one recurring search per patch (or per rep) with its own postcode and SIC mix, and push each to a different CRM pipeline, Slack channel or spreadsheet via webhook or Zapier. Dedup is per user, so overlapping postcode areas will not deliver the same company twice.
Go deeper
Run this recipe today
10 free trial leads from the Companies House register. No card, no demo call.
Start free trial →