Scenario
How to reach companies before their filing deadlines
Every UK company has two dates it cannot dodge: annual accounts and the confirmation statement. Leadistry's deadline filters show which companies are due within the next N days, weeks before the penalty letters start. That makes filing deadlines the most predictable outreach trigger on the register.
The recipe, step by step
- 1
Pick the deadline window
In a new Leadistry search, filter by accounts due within N days, confirmation statement due within N days, or both. A 30 to 60 day window works well. Close enough that the deadline feels real. Far enough that the company can still switch adviser before it bites.
- 2
Narrow by SIC code and region
Add the 5-digit SIC codes for the sectors you serve best. For example, 43220 for plumbing firms or 47910 for online retailers. Add a postcode area if your practice is local. The live preview shows exactly how many companies sit inside your window before you spend a credit.
- 3
Set a Signal to keep watch
Save the search as a Signal: accounts due soon or confirmation statement due soon, filterable by SIC and city. New matches post to your arrivals board on their own. Signals are included on every plan, so the deadline radar runs even if you never buy another lead.
- 4
Check what each lead includes
Every lead comes with a verified website, a verified business email and the director's name. Each email was published by the company itself, never guessed. It is often the named director's, exactly who feels the deadline. Records where nothing can be verified refund in under 60 seconds.
- 5
Time the outreach to the deadline
Lead with the date. A company whose accounts are due in five weeks knows it, and late filing costs £150 rising to £1,500 for private companies. The AI drafts the sequence and sends it from your own mailbox, and your first 25 emails are free on the trial. Drafts only. Nothing sends until you say so.
Why this works
A filing deadline is a dated, public, unavoidable event. Companies House publishes exactly when every company's accounts and confirmation statement fall due. So your email lands while the reader is already thinking about compliance and the cost of getting it wrong. That turns a cold pitch into a timely offer of help. It is why deadline-timed messages beat generic 'need an accountant?' campaigns.
Frequently asked questions
How far ahead of a deadline should I get in touch?
Four to eight weeks is the sweet spot. Earlier, and the deadline is not on the director's mind yet. Later, and the incumbent has usually started the work. A Signal with a rolling due-within-60-days window keeps a steady stream of companies entering that zone, and you only ever see each company once.
What are the penalties for late filing?
For private companies, late accounts trigger an automatic penalty. It starts at £150 and rises to £1,500 once accounts are more than six months overdue. Penalties double for a second late year in a row. A late confirmation statement is a criminal offence and can get the company struck off. That real cost is what makes deadline outreach land.
Does this only work for accountants?
No. Bookkeepers, company secretarial providers, payroll bureaus and legal advisers all sell services a deadline makes urgent. Lenders and insurers use the same window as a prompt for annual reviews. Any service a company revisits at year end can time outreach to the accounts date.
Run this recipe today
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