UK SIC 2007 · 47910
Retail sale via mail order houses or via the internet (SIC code 47910)
UK e-commerce sits here. It runs from Amazon sellers to direct-to-consumer brands to subscription boxes. Shops with physical premises use the retail codes 47.1 to 47.7 instead. No SIC has grown faster on new incorporations between 2020 and 2026.
Division 47 covers selling goods to the public. One code towers over it: 47910, retail via mail order or the internet. It is the default choice for the UK's huge ecommerce and marketplace-seller population. Other non-store selling uses 47990. Physical shops register by what they stock. Convenience and food stores use 47110, clothing 47710, pharmacies 47730, florists and pet shops 47760, and dozens more specialised-store codes exist. Market and stall traders have their own run of codes, 47810 to 47890. Mixed general stores fall into 47190. The code alone tells you how a retailer trades.
Related SIC codes
Who prospects SIC 47910 companies
Few divisions get sold to this hard. Marketing and SEO agencies, payment providers, ecommerce platform resellers, fulfilment houses, courier account managers and bookkeepers all hunt retailers. The steady stream of new 47910 companies is the prize. Each one needs a storefront, payments and shipping on day one. Filing deadlines give accountants a natural opening for cleanup work. Growth between accounts hints at rising order volumes. A shop-based code plus the poor-website filter is a ready-made pitch for anyone selling ecommerce builds.
Lead generation for wholesalers & suppliers →How to read SIC 47910
SIC 47910 is a five-digit code, and the digits are not arbitrary. The first two, 47, are the division, retail trade, except of motor vehicles and motorcycles. Add the third and you have group 479; the fourth narrows it to a class, and the fifth to the subclass, which is the level Companies House actually asks a company to pick. The whole division sits under section G, wholesale and retail trade, the broadest tier there is. Reading a code left to right therefore goes from a whole sector down to one activity.
A company chooses its own codes when it incorporates and can change them on any confirmation statement. It may list up to four, and Companies House does not check whether they are right. That is why 47910 is worth reading as a claim the company made about itself rather than as a verified fact, and why the first-position and any-position counts above differ.
Measured on the August 2026 register, the busiest registered-office post towns for 47910 are London (61,964), Manchester (7,386), Birmingham (4,570), Kington (2,886), Glasgow (2,415). Those are registered-office locations, which is where the paperwork sits rather than necessarily where the work happens, so treat them as where to start looking rather than as a service area.
Using SIC 47910 as a filter
196,514 companies is 3.8 per cent of the 5,190,464 active companies on the UK register, and ranks 47910 most used of the 44 codes we track in division 47. That is the pool before any filter. Whether it is a big market for you depends on what you sell, but it is the number every other filter on this page cuts down from.
146,275 companies put 47910 first and a further 50,239, 26 per cent, list it in one of their other three SIC slots. That gap is the difference between a tight list and a broad one. First-code-only is the safer filter when you are writing to them; matching any position is worth it when you need the volume.
The population is concentrated: the five busiest post towns hold 40 per cent of it, and London alone accounts for 32 per cent. If you sell nationally, those five towns are most of the market. If you sell locally and you are not in one of them, expect a much smaller pool and widen the radius early.
In practice the code on its own is rarely the whole filter. Pair 47910 with an incorporation date to catch companies in their first months, when they are still choosing suppliers, or with a filing deadline to reach them while the year end is on their mind. A worked example for this code: 47910, registered office in London, incorporated in the last ninety days, which turns a 196,514 company pool into a list you can write to in an afternoon. Add the poor-website filter if what you sell is a website, or a recent change of officer if you sell to whoever just took the job. Every company you pull carries the Companies House record, the director's name, a verified website and a verified email, and the ones we cannot complete are not charged.
Where SIC 47910 clusters in the UK
ACTIVE COMPANIES BY REGISTERED-OFFICE POST TOWN · COMPANIES HOUSE REGISTER, AUGUST 2026
SIC 47910 companies, as leads
Live rows from the enriched register. Email and phone values are withheld until you sign up.
Tell us the kind of company you sell to and we find them on the public record. One credit is one lead: the record, the director, a verified website and a verified email. If we cannot complete it, you are not charged. 25 free to start, no card.
About SIC 47910
How do I tell e-commerce founders from Amazon-only sellers?
Not from the SIC. Both file 47910. Their website is the giveaway. A real DTC brand runs a Shopify, WooCommerce or similar shop. An Amazon-only seller usually has a thin one. The poor-website filter picks the weak sites out for you.
Why are so many recent incorporations SIC 47910?
The lockdown online-shopping boom, plus a low bar to starting up. About 1 in 6 new UK ltd companies formed from 2021 to 2026 has filed 47910.
Find UK SIC 47910 companies
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