Why we built this
The public record has been open since 1844. Five million companies, filed and free for anybody to read.
Every figure is cited on screen. Company examples are fictional specimens.
Music: Inspired by Kevin MacLeod (incompetech.com), licensed under CC BY 4.0
Transcript
- 0:00
The public record has been open since 1844. Five million companies, filed and free for anybody to read.
- 0:14
All of it is public. Almost none of it is usable. You can look up any company in the country for free, one at a time, if you already know its name. That is not a list, and it is not a morning.
- 0:32
So, plainly, what we refuse to do. We do not buy or resell data. We do not score a company: no scores, no tiers, you decide who is worth writing to. And we will not sell you volume, because a bigger list is easy and a shorter one is the product.
- 0:54
The one thing we are trying to be good at is turning a public filing into a reason to write to somebody this week. Everything else is somebody else’s product.
- 1:08
The record is public. The work is making it useful.
About this film
Why we built this runs 1:20, read by Cillian and appears on Leadistry's Home page. The full narration is above in 5 sections, so you can read it instead of watching if that is quicker. Every figure shown on screen comes from the Companies House public record or a named published source, and the companies used as examples are fictional specimens rather than real customers.