Sell to UK care homes
Care home operators and the companies that run them, from single homes to small regional groups.
There are 12,709 of them on the Companies House register as of August 2026, filing SIC code 87300. This page is about reaching them, not about being one.
What people sell to care homes
If you are one of these, this market is a list rather than a guess. Every company below is on the public record with its registered office, incorporation date, officers and filing history.
- Care management, rostering and eMAR software
- Agency staffing and permanent recruitment
- Catering, laundry and facilities contracts
- Nurse call, telecare and assistive technology
- Regulatory compliance, training and audit services
- Medical supplies, mobility and furnishing suppliers
What SIC 87300 actually tells you
About half of the companies carrying 87300 list it behind another code, which is typical of a sector where a single operator holds several homes through separate vehicles. That structure is itself useful: the group is visible in the public record through shared officers and addresses, even when each home is its own company.
In numbers: 6,618 companies put 87300 first and 6,091 carry it in one of their other three SIC slots, so 52 per cent of the population leads with it. Together they are 0.2 per cent of the 5,190,464 active companies on the UK register.
Residential care for the elderly by post town
Measured on the August 2026 register, these are the registered-office post towns with the most care homes. London holds 14 per cent of the national population on its own. A registered office is where the paperwork sits rather than where the work happens, so treat this as where to start looking, not as a service area.
- London1,786
- Birmingham412
- Manchester329
- Leeds248
- Leicester238
Timing
CQC registration is the real gate here and it does not appear on the public record, so incorporation date is a rough proxy at best. Where the public record earns its keep in this sector is structure: who owns what, which companies share directors, and which homes sit under the same group.
A worked filter for this market: SIC 87300, registered office in London, incorporated in the last ninety days. That turns 12,709 companies into a list you can write to in an afternoon. Add the poor-website filter if what you sell is a web presence, or a recent change of officer if you sell to whoever just took the job.
The rest of division 87
A trade rarely sits in exactly one code. Residential care for the elderly is in division 87, residential care activities, and the codes below are its nearest neighbours on the public record: another 38,173 companies describing themselves in adjacent terms. If your product suits the wider trade rather than this one code, pull two or three of them together.
You only pay for leads that arrive complete.
You carry the bounce rate and the compliance risk for data somebody else assembled and will not explain
Leads that arrive verified with the filing behind each field, so the ICO question has a written answer
Every care home you pull arrives with its Companies House record, the director’s name, a verified website and a verified email. The ones we cannot complete are not charged for.
What if a company has no website?
Trades with a lot of very small companies tend to have patchy web presence, and a list that charges you per row will happily sell you the rows it could not finish. Here you are charged for a complete lead or not at all, which means the size of the market above is the ceiling, not the invoice.
Is emailing these companies legal?
This is public-record data about businesses, and reaching a company at a published business address is normal B2B contact. The lawful basis is legitimate interest, every message carries an opt-out, and anyone who asks to be removed is suppressed across the whole system rather than on one list. If a company asks us directly, we take its record out within twenty-four hours. None of that is optional or an upgrade.
Other markets
- Car and van hire10,410 companies
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- Computer and IT equipment repair4,797 companies
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- Road freight and haulage63,930 companies
- Used car and light vehicle dealers35,783 companies
One group, many companies
Twelve thousand companies file the elderly residential care code, and half of them list it second.
Common questions
How many care homes are there in the UK?
12,709 active UK companies file SIC code 87300, residential care for the elderly, on the August 2026 Companies House snapshot. 6,618 of them list it as their first SIC code and 6,091 carry it in one of their other three slots, so 52 per cent lead with it. Together they are 0.2 per cent of the 5,190,464 active companies on the UK register.
How do I build a list of UK care homes?
Filter the Companies House register by SIC code 87300. Narrow it by registered-office postcode (London holds the largest share at 14 per cent) and by incorporation date if you want companies still choosing suppliers. Match on any SIC position rather than the first when you need reach, and on the first position when you need precision. Every lead Leadistry delivers carries the company record, the director's name, a verified website and a verified email.
Is it legal to cold email care homes in the UK?
Contacting a company at a published business address is normal B2B outreach under UK GDPR and PECR, on the lawful basis of legitimate interest. Every message must identify you and carry a working opt-out. Anyone who asks to be removed is suppressed across the whole system, and a company that asks us directly has its record taken out within 24 hours.
12,709 care homes. Filtered to the ones worth writing to.
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