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Film · 1:35

A segment that refills itself

A bought list is out of date before it arrives, and every campaign starts with the same repair job.

Every figure is cited on screen. Company examples are fictional specimens.

Music: Almost Bliss by Kevin MacLeod (incompetech.com), licensed under CC BY 4.0

Transcript

5 sections · 1:35
  1. 0:00

    A bought list is out of date before it arrives, and every campaign starts with the same repair job.

  2. 0:18

    A company matched the criteria you set in the spring, on the morning it qualified.

  3. 0:39

    Forty-one thousand companies in the raw record. Against three SIC codes, size and age, six hundred and ten.

  4. 1:03

    The campaign was written once. It sends as companies qualify, with a note against every row saying why you are allowed.

  5. 1:27

    A segment that refills itself.

About this film

A segment that refills itself runs 1:35, read by Callum and appears on Leadistry's For Marketing page. The full narration is above in 5 sections, so you can read it instead of watching if that is quicker. Every figure shown on screen comes from the Companies House public record or a named published source, and the companies used as examples are fictional specimens rather than real customers.

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