Playbooks · 5 min read

Sector-by-sector intros that keep a desk full

One template per sector beats one template for everyone. New employers in different sectors hire differently, and the intro should say so.

Write to the first hire

A new tech firm hires an engineer; a new care company hires carers; a new logistics firm hires drivers. Name the role they are about to need.

A recurring search per sector you run a desk for. Each feeds its own intro template, in your voice, approved by you.

You are writing before the job ad exists, so there is no fee war yet. The reply is a relationship, not a race.

Try it this morning

Pick your busiest desk and set a search for that sector’s new incorporations in your region.