An open brief, sitting in public
Every good brief arrives by accident, and the rest of the week is chasing.
Every figure is cited on screen. Company examples are fictional specimens.
Music: Almost Bliss by Kevin MacLeod (incompetech.com), licensed under CC BY 4.0
Transcript
- 0:00
Every good brief arrives by accident, and the rest of the week is chasing.
- 0:17
A bakery that has been trading a year, with no site anywhere. That is a brief nobody has written down.
- 0:37
Six thousand companies within twenty miles. With no live site and over a year of trading, fifty-two.
- 0:59
One paragraph, naming their trade and their town, offering to show them two things you have already built.
- 1:22
An open brief, sitting in public.
About this film
An open brief, sitting in public runs 1:30, read by Callum and appears on Leadistry's For Agencies page. The full narration is above in 5 sections, so you can read it instead of watching if that is quicker. Every figure shown on screen comes from the Companies House public record or a named published source, and the companies used as examples are fictional specimens rather than real customers.