Most of Britain is one person
When you sit down to write to a business, this is the business you picture. A front desk. A procurement team. A budget that runs on a cycle.
Every figure is cited on screen. Company examples are fictional specimens.
Music: Inspired by Kevin MacLeod (incompetech.com), licensed under CC BY 4.0
Transcript
- 0:00
When you sit down to write to a business, this is the business you picture. A front desk. A procurement team. A budget that runs on a cycle.
- 0:14
Almost none of them look like that. Fifty-seven per cent of British business is one person.
- 0:27
Take any hundred businesses in the UK. Fifty-seven are sole traders working under their own name. Thirty-seven are companies. Six are partnerships. And across all of them, three in four employ nobody but the owner.
- 0:47
So here is the same offer, written twice. The first is addressed to a building. Synergies, verticals, the relevant stakeholder in your procurement function. It gets nothing back. The second is four lines to a joiner who set up in June, from someone ten minutes away.
- 1:12
There is no procurement function. There is a kitchen table, a van, a spare room, and one person reading your email between jobs.
- 1:32
Write to the person who is actually there.
About this film
Most of Britain is one person runs 1:40, read by Cillian and appears on Leadistry's Blog page. The full narration is above in 6 sections, so you can read it instead of watching if that is quicker. Every figure shown on screen comes from the Companies House public record or a named published source, and the companies used as examples are fictional specimens rather than real customers.