One lead is one lead: how Leadistry pricing works

Leadistry pricing is one sentence. One lead is one lead, and every lead comes with a verified website and a verified email. No data-point maths. No per-field meters. If we cannot verify a company, you do not get it and you do not pay for it. This post spells out exactly what a lead buys you, what comes with it, and why we price it this way.

What one lead buys

Every delivered lead carries the same four things as standard:

• The Companies House record. The company's name, number, status, age, SIC codes and officers, from the public record.
• The director's name. So you write to a person, not "Dear Sir or Madam".
• A verified website. Matched to that specific company, not a namesake, and fetched live.
• A verified business email. Extracted from the company's own site and checked before delivery.

That is the definition of a lead here. Not a row. Not a guess. A company you can actually write to today.

The extras: free when found

Some work needs more than the standard four. Four extras come with the lead at no extra charge whenever they are found:

• Director LinkedIn
• Company LinkedIn
• Facebook
• Instagram

There is nothing to tick and nothing to budget for. A lead with every profile attached still counts as one lead, and a lead where none could be found is still a complete lead, because the standard four are what you are paying for. One thing is never for sale at any price: phone numbers. UK PECR forbids unsolicited marketing calls, so we do not sell a route to breaking the rules.

What the plans cost

Leads come in monthly plans:

• Growth: £29 a month, 900 leads. That is about 3.2p a lead, verified website and email included, delivered to your Feed with the first email already drafted.
• Pro: £69 a month, 2,400 leads. About 2.9p a lead.
• Scale: £139 a month, 6,000 leads. About 2.3p a lead.
• Annual on any of the three. Twelve months costs the same as ten.

The free trial is 25 leads, no card, and every one carries the same verified website and email as a paid lead. The trial sends as well: your first 25 emails, follow-ups included, go from your own connected mailbox before you have paid anything, so you can run the whole loop and read the replies first. Counting how many companies match a search is always free, so you know the size of the pool before you spend anything. Unused leads roll over while you stay subscribed. Need more in a big month? Top-ups are available on every paid plan, from 3p to 4p a lead depending on your plan.

Why we price it this way

We watched people burn an allowance in other tools and arrive at us annoyed. The tricks are always the same. Allowances that buy "data points", so one usable contact quietly costs several of them. Guessed emails that bounce but still get charged. Reveal meters that expire before you use them. We wanted a price a busy owner can hold in their head:

• One lead is one company you can contact. Always.
• Failures are free. A company that fails verification never ships and never charges.
• You never pay twice. Every delivery is recorded against your account, and you never receive the same company again, from any search, ever.

The honest comparison

At about 3.2p a lead on Growth, a morning's leads cost less than the coffee you drink while reading the replies. But the fair comparison is not price per row. It is price per company you could actually email. A cheaper list full of guessed addresses costs you bounces. Bounces cost you your sender reputation. And that is the one thing money cannot quickly buy back.

Start with the free 25

Start free with 25 leads and no card. Describe who you sell to on your real patch, look at what a lead contains, and do the maths on your own numbers. If it does not add up, you have spent nothing. The trial also sends: send 25 cold emails free walks the whole loop, from describing your business to reading the replies. The same promise carries into Leadistry V2, where one lead is still one lead.