Send 25 cold emails free: the whole UK outreach loop without a card

Most tools let you look at sample data. A Leadistry trial gives you 25 verified UK leads and 25 emails sent from your own mailbox, so you can run the whole loop and read the replies before paying anything.

Most cold email tools let you look. A few let you export a sample. Almost none let you send. A Leadistry trial is 25 leads and 25 free emails, sent from your own mailbox, with no card at any point. You can run the entire loop, from "who do I sell to" through to a reply landing in your inbox, before you have paid us anything. This post walks that loop in the order it happens, and is straight about the one thing the trial leaves out.

What the free 25 actually includes

Each of the 25 is a complete company you can write to today, not a row in a spreadsheet:

• The Companies House record. Name, number, status, incorporation date, registered office and SIC codes, from the public register.
• The director's name, so the email opens with a person rather than "Dear Sir or Madam".
• A verified website, matched to that specific company and fetched live rather than guessed from the name.
• A verified business email, taken from the company's own site and checked before it reaches you.

Since 18 August, 25 free leads means exactly 25 leads. A trial lead costs one credit whatever else it carries, so ticking the director's LinkedIn, the company LinkedIn, Facebook or Instagram no longer quietly shrinks your 25 into 12. Those add-ons are on us for the trial.

The one thing the trial does not include is CSV export. Downloading to a file is a paid feature. You can read, sort and filter every lead in the app, and you can email all 25 of them, but the export button belongs to the paid plans. Better to read that here than to discover it at the end.

Step one: describe your business in your own words

You do not pick codes or build a query. You say what you sell and who buys it, in the words you would use to a person: "office supplies and toner, mostly to law firms, schools and clinics". The AI reads the whole description, not one keyword out of it, and works out which register categories that actually means.

That distinction matters more than it sounds. A keyword matcher reading "care homes and clinics" can latch onto the letters "car" and hand you car dealerships. Reading the sentence in the context of an office supplies business, it cannot. The full explanation of how an audience is checked is worth five minutes before your first search.

Step two: confirm the categories before a credit moves

Before anything is spent, you get a screen showing the exact register categories that will be searched, the area, and real sample companies from that search. Every part of it is changeable in one tap.

Anything the AI is not confident about is not quietly included. It says it could not match with confidence and stays out of the search until you decide otherwise. A guess that reaches your inbox has already cost you a lead.

Step three: read what came back

Every row shows the category it was matched under, so you can check the search did what you asked without cross-referencing anything. After the run, and before delivery, the results are compared against your own description of your business again. Rows that do not match are held back, and held-back rows are never charged.

The practical result is that your 25 should all be companies you recognise as customers. If any are not, that is a fault worth telling us about, not a rounding error to accept.

Step four: connect your own mailbox

Sending happens from your mailbox, not ours. You connect your own Google or Microsoft account, and the emails go out with your name on them, from your domain, with your signature and your reply address.

That is not a technical detail, it is the whole reason the replies work. An email from a shared sending platform starts every conversation from behind. Our deliverability guide covers the SPF, DKIM and DMARC side of keeping it that way.

Step five: send your 25, follow-ups included

The trial allowance is 25 prospects, not 25 messages. Chasers to somebody already inside your 25 are free, so an intro plus one polite follow-up to all 25 people is entirely within the allowance.

The pipeline handles the timing: an intro, a wait, one chaser, and a hard stop the moment somebody replies. Sending beyond 25 prospects needs a paid plan, and every paid plan sends without a cap. There is more on the mechanics in what a lead generation pipeline actually is, and the outreach product page covers the sending side in detail.

Step six: replies land with you

Because you sent it, the reply comes back to your mailbox like any other email. Nothing sits in a separate inbox waiting to be checked. The pipeline notices the reply, stops that person's sequence, and gets out of the way.

What happens when the 25 run out

Nothing expires and nothing is charged. Your leads stay in the app, your pipeline stays built, and the sending stops until you pick a plan. Growth is £29 a month for 900 leads, Pro is £69 for 2,400 and Scale is £139 for 6,000, with twelve months costing the same as ten if you pay annually. The pricing page has the full comparison, and one credit, one lead explains why we count it that way.

Is this compliant cold email?

Yes, done the way the product does it. UK B2B outreach to limited companies runs on legitimate interest with a documented assessment behind it, PECR is followed, we are registered with the ICO under ZC200538, and a removal request is honoured within 24 hours. Our data comes from Companies House and each company's own website, and is never bought from brokers. The UK GDPR guide for B2B data sets out what that means for you as the sender.

Run the loop this week

Twenty-five leads, twenty-five sends, no card, and a reply or two if your offer is any good. Start free, describe your business in a sentence, and judge the product by what lands in your inbox rather than by what a landing page says about it.