Outreach

15 posts on outreach.

Finding the right companies is half the job; these guides cover the other half. Writing cold emails that get replies, timing them to filing deadlines and buying signals, staying on the right side of UK GDPR and PECR, and keeping your sending domain healthy. All of it specific to UK B2B outreach.

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Every guide on this shelf, newest first.

15 GUIDES

29 SEPT 2026 · 6 MINSocial media or cold email for local business leads: which to use whenSocial media works when buyers already know you and want to see proof. Cold email works when you need to start a conversation with a specific business this week. Most local B2B firms need both.Read →26 SEPT 2026 · 6 MINYour logo, pictures and a banner in a cold email: what helps and what hurtsA cold email can carry your logo and your colours, but the more it looks like a newsletter, the more likely it lands in Promotions instead of the main inbox. Here is what to keep, what to leave out, and why one picture is the most a first email should have.Read →26 SEPT 2026 · 6 MINVideo in a cold email: how to add one when mail apps will not play itGmail and Outlook will not play a video inside an email, so the way to send one is a picture with a play button that opens the video when clicked. Here is how to set that up, what to film, and how to mention it so people actually press play.Read →26 SEPT 2026 · 7 MINCold email follow-ups: how many to send, and how far apartSend two follow-ups after a cold email, a few days apart, in the same thread, and then stop. Each should add one new thing rather than repeat the first email, and all of them should stop the moment the company replies. Here is the timing, the words and how to automate it.Read →26 SEPT 2026 · 6 MINAutopilot for cold email: when to approve each one, and when to let them sendApprove every cold email yourself while you are learning what the AI writes and while your mailbox warms up. Switch on Autopilot once the emails read the way you would write them. Here is what Autopilot does, what it never does, and the limits that still apply.Read →26 SEPT 2026 · 6 MINHow many cold emails can you send a day from Gmail or Google Workspace?Google allows 2,000 emails a day from a paid Google Workspace account and 500 from a personal Gmail account. Those are ceilings for all your mail, not targets for cold email. A new mailbox should start at about 5 cold emails a day and build up slowly. Here are the numbers and why.Read →26 SEPT 2026 · 6 MINBounced cold emails: what a bounce costs you, and who should pay for itA bounce is an email that comes back undelivered. Hard bounces hurt your mailbox's reputation, because providers read them as a sign of a guessed or bought list. You should not pay for a lead whose email bounces, and in Leadistry you do not: the lead is credited back.Read →19 SEPT 2026 · 6 MINCold email first lines: examples written from a company’s own filingsThe first line of a cold email decides whether the second is read. The ones that work say something true and specific about the reader, and give the reason for writing today. Here are examples for six kinds of company filing, the lines that fail, and the rules we hold our own to.Read →19 AUG 2026 · 7 MINSend 25 cold emails free: the whole UK outreach loop without a cardMost tools let you look at sample data. A Leadistry trial gives you 25 checked UK leads and 25 emails sent from your own mailbox, so you can run the whole loop and read the replies before paying anything.Read →9 JUL 2026 · 9 MINEmail Warm-Up for UK Cold Outreach: the Schedule That Keeps You Out of SpamNew mailboxes that send 100 cold emails on day one get filtered within a week. Here is the warm-up schedule that works, why replies matter more than volume, and how Leadistry enforces it automatically.Read →9 JUL 2026 · 8 MINCold Email Tracking That Tells the Truth: Opens, Clicks, Replies and the Bots In BetweenHalf of raw 'opens' are security scanners, not people. Here is how open and click tracking actually works, why Leadistry counts replies and clicks but never opens, and which numbers deserve your attention.Read →8 JUL 2026 · 6 MINZapier vs Built-In Automation for UK Cold OutreachZapier is brilliant glue, but glueing a data source, a verifier and a cold-email tool together has real costs: per-task pricing, sync failures, and no deliverability brain. Here's an honest comparison, and how to use both.Read →4 JUL 2026 · 8 MINEmail Deliverability for UK B2B: SPF, DKIM, DMARC and Warm-UpSPF, DKIM and DMARC prove your cold email is really from you, and warm-up plus sensible sending windows keep it out of spam. Here is the plain-English UK B2B setup that gets you into the inbox.Read →3 JUL 2026 · 8 MINA/B Testing Cold Email: Why Variants Win More RepliesSending one identical email to a whole list is the fastest way to tank your deliverability and your reply rate. Here is why running variants wins, and how to A/B test cold email properly in the UK.Read →1 JUL 2026 · 7 MINCold Email Outreach, Built Into Your UK Lead ToolCold email software for UK teams that lives in the same place you build the list. Connect a mailbox, approve the emails the AI drafts, test two pitches, ramp up gently, and read replies without a single CSV export.Read →

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Leadistry finds UK business leads directly from the Companies House public record. You describe who you sell to in a short conversation, in your own words, and the AI sets up what to watch for: there are no filters or search syntax to learn. Every lead arrives complete, with the registered company record, the director's name when it is on the public record, a working website and a business email on a domain confirmed to accept mail. One lead is one lead: anything else we find, such as a LinkedIn profile or their socials, comes with it at no extra cost. If we cannot complete a lead, you never see it and you are not charged for it, and if a first email bounces, the lead is credited back.

Agents keep watching the public record for you. Each morning we add the companies registered at Companies House the day before, and the rest of the record is refreshed from the Companies House monthly file. Every lead comes with a dated reason to get in touch, such as accounts coming due. A company registered this month rarely has a website or a working email yet, so we hold it back until it can actually be reached.

Each lead is written individually, inside your own template with your logo, pictures, video and links: the opening line is about that company and the specific reason it turned up, so no two emails are the same, and your own words carry the offer. Everything waits for you to approve it, unless you switch Autopilot on, in which case your agents' cards go out on their own in your sending hours. Sending starts at five a day from your own mailbox and warms up slowly, and a reply lands in your own inbox, stops the follow-ups and shows on your Desk.

Company data comes from Companies House under the Open Government Licence. Websites and emails are found on each company's own site and checked against the filing, field by field, so every claim traces to a source. Nothing is bought from brokers, and no email address is guessed from a pattern. Leadistry covers UK companies only. Plans start at £29 a month: Growth £29, Pro £69 and Scale £139. The free trial is 25 leads, once (they do not refill), and your first 25 emails from your own mailbox, with no card. Any company or person can ask to be removed at any time.