Leadistry vs Apollo
Apollo is a sales platform: a database of 240M contacts and 30M companies, with email sequences and a dialer, priced per seat in US dollars. It is best for sales teams that want prospecting, outreach and calls in one tool. Leadistry is for small UK firms selling to UK companies. It finds them in Companies House data, checks each website and email, writes the first email and sends it from your own mailbox, from £29 a month. Every Apollo figure below comes from apollo.io/pricing.
Leadistry vs Apollo
Side by side · 8 dimensionsEvery Apollo figure above comes from Apollo's own public page, apollo.io/pricing, each read on the date shown. Prices and plans change. If anything here is out of date, tell us and we will correct it. Last checked 7 October 2026.
When each one wins.
The honest verdict · no fake winnerWhen Apollo is the better choice
Pick Apollo if you sell outside the UK, where Leadistry has no data, or want a large contact database, sequences, calls and a dialer for a whole team in one tool. Its free plan is a cheap way to try its database. If you need phone numbers, Apollo has them and Leadistry does not.
When Leadistry is the better choice
Pick Leadistry if you sell to UK companies and want each one found, checked and written to for you. Every lead is a UK company from Companies House with a website we opened, an email we checked and a dated reason to write, such as accounts coming due. The price is for the account, not per seat, and £29 a month is the rolling monthly price, with no annual commitment.
What Leadistry does that Apollo does not.
From their own pages- Prices the account, not each seat. Apollo charges per seat.
- Gives its lowest price on a rolling monthly plan. Apollo's $49 Basic price is billed annually, and monthly billing is $65 a seat.
- Keeps unused leads while your plan is live. Apollo's unused credits expire at the end of each billing cycle.
Frequently asked questions.
QuestionsIs Leadistry cheaper than Apollo?
For one person on a paid plan, yes. Leadistry's lowest paid plan is £29 a month, billed monthly, with no VAT added. Apollo's lowest paid plan is $49 a seat a month billed annually, or $65 billed monthly, and its prices exclude taxes (apollo.io/pricing, 7 October 2026). Apollo also has a free plan, and the prices buy different things: Apollo's buys a seat with credits, Leadistry's buys 900 UK leads a month, each with a website we opened and an email we checked.
Does Leadistry send the emails, like Apollo's sequences?
Yes. The AI writes the first email to each company, using its dated reason, and it goes from your own Gmail, Outlook or other mailbox, starting at 5 a day while the mailbox warms up. You approve each email, or switch on Autopilot. Apollo includes sequences on every plan too, and on its free plan you can connect Gmail only. The difference is where the companies come from: Leadistry finds UK companies for you, each with a reason to write.
Can Leadistry replace Apollo?
Only for selling to UK companies. Leadistry covers UK companies on the Companies House public record and nothing outside the UK, and it has no phone numbers and no search by job title. If you sell abroad or call prospects, keep Apollo. If your customers are UK companies, Leadistry finds them, checks them and writes to them for one monthly price.
Other comparisons.
The next five · every page sourcedKeep reading.
From the blog25 free leads from the Companies House public record.
No card, no demo. A two-minute chat with the AI builds your first agent. Nothing sends until you approve it, or until you switch on Autopilot.