Leadistry vs Apollo.io for UK lead generation
Apollo is a strong global sales platform with a huge international contact database and built-in sequences. Leadistry is built for one job Apollo was not designed for: prospecting UK limited companies from Companies House data, priced per delivered lead instead of per seat. Here is the honest comparison.
| Leadistry | Apollo.io | |
|---|---|---|
| Starting paid price | £10/month flat (50 leads) | $49/user/month billed annually; $59 month-to-month (Basic, as published July 2026) |
| Pricing unit | Delivered leads; failed lookups auto-refund | Per seat plus credits (email and mobile credits metered separately) |
| Free tier | 10 free leads, no card | Free plan with limited monthly credits |
| UK industry filtering | Native 5-digit UK SIC 2007 codes from Companies House | Industry taxonomy mapped from US-style classifications; no native UK SIC 2007 filter |
| Companies House signals (filing deadlines, incorporation date, active charges, no-website flag) | Built in, one click to a saved Signal | Not offered as native filters |
| Built-in email outreach | Included from £25/month (own mailbox, warm-up, reply inbox) | Included (sequences, dialer on paid tiers) |
| Contract | Rolling monthly, cancel any time | Monthly available; lowest prices need annual billing |
| Data scope | UK only, 5M+ Companies House register, refreshed daily | Global contact database (200M+ claimed contacts) |
Apollo figures from apollo.io/pricing and published third-party pricing guides, as published July 2026. Check the live page before relying on exact numbers; plans change. Last checked 10 July 2026. All trademarks belong to their owners; Apollo.io is not affiliated with Leadistry.
When Apollo.io is the better choice
Pick Apollo if you sell internationally, need US and global contact data at volume, or want one seat-based platform for a multi-person SDR team working worldwide lists. Its database breadth and mature sequencing tooling are genuinely good, and its free tier is a low-risk way to test global coverage.
When Leadistry is the better choice
Pick Leadistry if your market is UK limited companies. Apollo cannot filter by 5-digit UK SIC codes, accounts or confirmation-statement deadlines, active charges or the no-website flag, because it is not built on the Companies House register. Leadistry is, and it charges per delivered lead rather than per seat, so a solo founder pays £10 rather than $59 to start.
Frequently asked questions
Is Leadistry a direct replacement for Apollo?
Only for UK prospecting. Leadistry deliberately covers the UK Companies House register rather than a global contact database, so if you prospect outside the UK you would keep a global tool alongside it. For UK-only pipelines it replaces the finding, enriching and emailing steps end to end.
How do the pricing models actually differ?
Apollo charges per user per month (from $49 billed annually as of July 2026) with credit allowances for reveals. Leadistry has no seats: you buy a monthly lead allowance from £10, each delivered UK company record counts as one lead, and failed lookups auto-refund. Unused Leadistry leads roll over while the plan is active.
Does Apollo have UK Companies House data?
Apollo has UK companies in its global database, but it is not built on the Companies House register: it does not offer native 5-digit UK SIC 2007 filtering, filing-deadline windows, active-charge flags or incorporation-date signals the way the register exposes them. Leadistry reads the register directly and refreshes daily.
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