Leadistry vs ZoomInfo for UK prospecting
ZoomInfo is the biggest name in B2B sales intelligence, built for enterprise revenue teams with enterprise budgets. Leadistry is built for the other 99% of UK businesses: self-serve, register-native and priced per delivered lead. This is less a rivalry than two different markets, and this page maps the line between them.
| Leadistry | ZoomInfo | |
|---|---|---|
| Published pricing | Public: £10, £25, £60/month tiers | Not published; quote-only (as of July 2026) |
| Reported entry cost | £10/month, cancel any time | Third-party analyses report entry contracts from roughly $15,000/year, with a three-seat minimum |
| Contract | Rolling monthly | Annual contracts; monthly billing not offered, auto-renewal with a cancellation window |
| Free trial | 10 leads, no card, no demo | Demo-led sales process |
| UK industry filtering | Native 5-digit UK SIC 2007 from Companies House | Global firmographics; not Companies House register-native |
| Companies House signals (filing deadlines, charges, no-website flag) | Built in | Not offered as native register filters |
| Intended buyer | UK SMEs, solo founders, small agencies and practices | Mid-market and enterprise revenue teams, often US-centric |
| Built-in email outreach | Included from £25/month | Available via its engagement products, priced separately |
ZoomInfo publishes no prices; reported figures are from third-party pricing analyses and Vendr contract data as of July 2026 and are labelled as such above. Check current sources before relying on exact numbers. Last checked 10 July 2026. All trademarks belong to their owners; ZoomInfo is not affiliated with Leadistry.
When ZoomInfo is the better choice
Pick ZoomInfo if you are an established revenue organisation that needs global coverage, intent data, org charts and deep CRM integrations, and an annual five-figure data contract is a normal line item. At that scale its dataset and platform breadth are hard to match.
When Leadistry is the better choice
Pick Leadistry if a $15,000 annual contract is not a serious option and your market is UK limited companies. You get the whole Companies House register with signals ZoomInfo does not expose (filing deadlines, incorporation dates, active charges, the no-website flag), verified UK contact data, and built-in outreach, starting at less than the price of a coffee a week, cancellable any month.
Frequently asked questions
How much does ZoomInfo actually cost?
ZoomInfo does not publish prices. Third-party pricing analyses in 2026 report entry contracts from roughly $15,000/year for the Professional tier, a three-seat minimum, annual contracts only, and median contract values around $31,875/year (Vendr data). Treat those as reported figures, not official ones: quotes vary by team size and modules.
Is Leadistry really an alternative to ZoomInfo?
For a UK SME, yes, and it is often the more sensible tool: it covers every active UK limited company from the register itself with UK-specific signals, which is the data that matters for UK prospecting. For a global enterprise team needing intent data and worldwide coverage, ZoomInfo remains the category heavyweight and Leadistry does not try to be that.
Can I leave whenever I want?
With Leadistry, yes: plans are rolling monthly, cancellation takes effect at the end of the billing period, and remaining leads stay usable until then. ZoomInfo is reported to sell annual contracts with auto-renewal and a fixed cancellation window (as of July 2026), so leaving mid-term is generally not possible.
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10 free trial leads from the Companies House register. No card, no demo call.
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