Leadistry vs ZoomInfo
ZoomInfo is a large B2B data platform with business emails, direct dials, mobile numbers, buyer intent and sales tools, priced by licences, features and credits. Its pricing page gives no prices: you request them. It is best for sales and marketing teams that want deep company data and integrations with their CRM and sales tools. Leadistry is self-serve for small UK firms: it finds UK companies in Companies House data, checks each website and email, and writes and sends the first email, from £29 a month.
Leadistry vs ZoomInfo
Side by side · 8 dimensionsEvery ZoomInfo figure above comes from ZoomInfo's own public page, zoominfo.com/pricing, each read on the date shown. Prices and plans change. If anything here is out of date, tell us and we will correct it. Last checked 7 October 2026.
When each one wins.
The honest verdict · no fake winnerWhen ZoomInfo is the better choice
Pick ZoomInfo if you run a sales or marketing team that needs deep company data, buyer intent, company hierarchies and integrations with your CRM and sales tools, and you are buying for many users. Its phone data and dialing suit teams that call. Its free trial lets you see the data before you talk about price.
When Leadistry is the better choice
Pick Leadistry if you are a small UK firm selling to UK companies and want a known monthly price. You can start without a sales call, every lead is a UK company with a website we opened, an email we checked and a dated reason to write, and the AI writes the first email and sends it from your own mailbox. Plans are monthly and you cancel in the app.
What Leadistry does that ZoomInfo does not.
From their own pages- Shows its prices on the page. ZoomInfo asks you to request pricing.
- Bills monthly with no sales call. ZoomInfo's sales team works out payment frequency with you.
- Prices the account by the lead. ZoomInfo prices by licences, features and credits.
Frequently asked questions.
QuestionsIs Leadistry cheaper than ZoomInfo?
ZoomInfo does not publish its prices, so we cannot compare them directly. Its pricing page says the price depends on features, the number of licences and credit usage, and asks you to request it (zoominfo.com/pricing, 7 October 2026). Leadistry's prices are public: £29, £69 and £139 a month for 900, 2,400 and 6,000 leads.
Does Leadistry send the emails?
Yes. The AI writes the first email to each company, using its dated reason, and it goes from your own Gmail, Outlook or other mailbox, starting at 5 a day while the mailbox warms up. You approve each email, or switch on Autopilot. ZoomInfo also offers AI email writing and outreach workflows on its higher packages.
Can I leave whenever I want?
With Leadistry, yes. Plans are monthly. Cancelling takes effect at the end of the billing period, and your remaining leads stay usable until then. Nothing is deleted after it: your balance is there again if you come back, and top-up leads you bought stay usable for 12 months from the day you bought them. ZoomInfo's FAQ says its sales team agrees payment frequency with you, so check the terms of your contract.
Other comparisons.
The next five · every page sourcedKeep reading.
From the blog25 free leads from the Companies House public record.
No card, no demo. A two-minute chat with the AI builds your first agent. Nothing sends until you approve it, or until you switch on Autopilot.