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Public record signals · 4 min read

New companies: the agency pitch window

Everyone pitches companies that already look successful. The better window is the two weeks after a company forms, before there is anything to look at.

01

No site, no brand, no agency

A new company has a name and a filing, and usually nothing else. Every service you sell is an open brief.

02

The window is short

Within a couple of months, a cousin has built the website. The logo is done in a free tool. The pitch that wins is the one that arrives first.

03

Watch it automatically

Set a watch on new companies in your area. Check each one for a live website. That is the whole system. The list refreshes itself.

Try it this morning
Pull last week's new companies near you. Count how many have a website. That is your market.
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Made for agencies · See the page →
Watch · 1:40

How to build a search that keeps working

Read the write-up

Every figure is shown on screen. The company examples are made up.

More guides
Playbooks · 4 min readPitching with the filing in handThe filing tells you what a new company does, who runs it, and how new it is. A pitch built on those three facts reads like homework, not like spam.Playbooks · 4 min readICP segments that refresh themselvesA bought list starts dying the day it arrives. A segment built as rules on the public record refreshes itself every morning. It simply never goes stale.Playbooks · 5 min readCoverage maths: what one pipeline replacesMost teams do not have a conversion problem. They have a coverage problem: whole postcodes full of matching companies that nobody has ever emailed once.
See it with your own postcodes
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