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Public record signals · 4 min read

New companies: the agency pitch window

Everyone pitches companies that already look successful. The better window is the two weeks after a company forms, before there is anything to look at.

  1. 01

    No site, no brand, no agency

    A new company has a name and a filing, and usually nothing else. Every service you sell is an open brief.

  2. 02

    The window is short

    Within a couple of months, a cousin has built the website. The logo is done in a free tool. The pitch that wins is the one that arrives first.

  3. 03

    Watch it automatically

    Set an agent on companies registered in the last 12 months in your area, and add the reason "website graded poor". Each one arrives once it can be reached. That is the whole system. The list refreshes itself.

Try it this morning

Look at last week's new companies near you on the public record. Count how many have a website yet. That is your market.

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Made for agencies · See the page →
Watch · 1:40

How to build a search that keeps working

Read the write-up

Every figure is shown on screen. The company examples are made up.

More guides
Playbooks · 4 min readPitching with the filing in handThe filing tells you what a new company does, who runs it, and how new it is. A pitch built on those three facts reads like homework, not like spam.Playbooks · 4 min readICP segments that refresh themselvesA bought list starts dying the day it arrives. A segment built as rules on the public record refreshes itself every morning. It simply never goes stale.Playbooks · 5 min readCoverage maths: what one agent replacesMost teams do not have a conversion problem. They have a coverage problem: whole postcodes full of matching companies that nobody has ever emailed once.

See it with your own postcodes

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