Skip to content
LeadistryLive public record
Log inGet 25 free leads
MenuClose
Menu
Product6+
Lead EnrichmentWebsite, email, LinkedIn, from their own siteBuying SignalsNew incorporations, filing deadlinesCold OutreachYour mailbox, sequences, reply inboxAI PipelinesOne short chat, a whole outreach planIntegrationsWebhooks, Zapier, Make, SlackChrome ExtensionThe public record on every site you visit
Who it's for15+
Founders & ownersA pipeline before your first saleSales repsMornings on calls, not on listsAgency ownersFind the firms whose website is letting them downMarketing teamsLists that top themselves upAll fifteen rolesBrowse the full index
PricingFrom £29 a month, priced per lead›
Insights4+
Field notesPlain-English help with UK outboundMethodologyWhere the data comes from, and proofCompareNamed, sourced comparisonsWord listThe UK filing terms, explained
Get 25 free leads
Get 25 free leads
Playbooks · 4 min read

ICP segments that refresh themselves

A bought list starts dying the day it arrives. A segment built as rules on the public record refreshes itself every morning. It simply never goes stale.

01

Define rules, not rows

Sector codes, regions, age, filing status. The segment is the query. Companies flow through it. Nobody exports a CSV that is stale by Friday.

02

Suppression is part of the segment

Customers, opt-outs and open deals are excluded at the rule level. No campaign ever emails them by accident.

03

Measure arrivals, not volume

The number that matters is new matching companies per week. That is a growth rate your campaigns inherit for free.

Try it this morning
Rebuild your tightest ICP as rules. Watch a week of arrivals before sending anything.
Get 25 free leads
Made for marketing teams · See the page →
Watch · 1:40

How to build a search that keeps working

Read the write-up

Every figure is shown on screen. The company examples are made up.

More guides
Playbooks · 5 min readCoverage maths: what one pipeline replacesMost teams do not have a conversion problem. They have a coverage problem: whole postcodes full of matching companies that nobody has ever emailed once.Public record signals · 4 min readShowing the board where every lead came fromWhen pipeline is questioned, "the data team bought a list" is a bad answer. "Every record traces to a Companies House filing" ends the conversation.Playbooks · 4 min readDedupe rules that stop the same company twiceNothing burns a client relationship faster than delivering the same company twice. Dedupe must be a rule in the pipeline, not a Friday afternoon check.
See it with your own postcodes
25 free leads, no card. Every one has a verified website and email.
Claim my 25 free leads