Playbooks · 4 min read

ICP segments that refresh themselves

A bought list starts dying the day it arrives. A segment defined as rules on the public record refreshes itself every morning, forever.

Define rules, not rows

Sector codes, regions, age, filing status. The segment is the query; the companies flow through it. Nobody exports a CSV that is stale by Friday.

Customers, opt-outs and open deals are excluded at the rule level, so no campaign ever emails them by accident.

The number that matters is new qualifying companies per week. That is a growth rate your campaigns inherit automatically.

Try it this morning

Rebuild your tightest ICP as rules and watch a week of arrivals before sending anything.