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Field notesPlain-English help with UK outboundMethodologyWhere the data comes from, and proofCompareNamed, sourced comparisonsWord listThe UK filing terms, explained
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Public record signals · 4 min read

Showing the board where every lead came from

When pipeline is questioned, "the data team bought a list" is a bad answer. "Every record traces to a Companies House filing" ends the conversation.

  1. 01

    Provenance as a column

    Each lead carries its source filing and date. Pipeline reviews stop debating data quality. They start debating deals.

  2. 02

    Auditable outreach

    Each lead shows where it came from, every email you sent sits in your own Sent folder, and Leads shows each one's status. When compliance asks, the answer already exists.

  3. 03

    The number the board likes

    Cost per delivered, checked lead. A number you can compare against what the team was paying across five tools.

Try it this morning

Download last quarter's statements from Exports. Attach them to the next board pack.

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Made for sales leaders · See the page →
Watch · 1:40

How to build a search that keeps working

Read the write-up

Every figure is shown on screen. The company examples are made up.

More guides
Playbooks · 4 min readDedupe rules that stop the same company twiceNothing burns a client relationship faster than delivering the same company twice. Dedupe must be a rule in the tool, not a Friday afternoon check.Public record signals · 4 min readPush the morning list into your sequencerThe morning's leads are only valuable if they reach the client's sequencer soon after they land. A webhook does the handover. Here is how the whole thing works.Playbooks · 5 min readSector-by-sector intros that keep a desk fullOne template per sector beats one template for everyone. New employers in different sectors hire in different ways. The intro should show you know that.

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