Public record signals · 4 min read

Showing the board where every lead came from

When pipeline is questioned, "the data team bought a list" is a bad answer. "Every record traces to a Companies House filing" ends the conversation.

Provenance as a column

Each lead carries its source filing and date. Pipeline reviews stop debating data quality and start debating deals.

Basis, suppression checks and send history are logged per contact. When compliance asks, the export already exists.

Cost per delivered, verified lead - a number you can compare directly against what the team was paying across five tools.

Try it this morning

Pull the provenance export for last quarter’s pipeline and attach it to the next board pack.