Playbooks · 4 min read
Pitching with the filing in hand
The filing tells you what a new company does, who runs it and how new it is. A pitch built on those three facts reads like homework, not spam.
01
Open with their fact, not yours
"You incorporated three weeks ago as a landscaping firm" beats any line about your agency. Specifics earn the second sentence.
02
Pitch the gap
No website three weeks in is not a failing, it is a queue position. Offer the starter version: one page, live this month.
03
Price for the stage
A new firm does not buy retainers. A small fixed price gets the yes; the retainer conversation happens after launch.
Try it this morning
Write one pitch that quotes the company’s own filing back to it. Send five this week.
Get 10 free leads