Playbooks · 4 min read
Pitching with the filing in hand
The filing tells you what a new company does, who runs it, and how new it is. A pitch built on those three facts reads like homework, not like spam.
- 01
Open with their fact, not yours
"You formed three weeks ago as a landscaping firm" beats any line about your agency. A real detail earns the second sentence.
- 02
Pitch the gap
A thrown-together site three weeks in is not a failing. It is a queue position. Offer the proper version: one page done well, live this month.
- 03
Price for the stage
A new firm does not buy retainers. A small fixed price gets the yes. The retainer talk happens after launch.
Try it this morning
Write one pitch that quotes the company's own filing back to it. Send five this week.
Get 25 free leadsWatch · 1:40
How to build a search that keeps working
Every figure is shown on screen. The company examples are made up.
More guides
Playbooks · 4 min readICP segments that refresh themselvesA bought list starts dying the day it arrives. A segment built as rules on the public record refreshes itself every morning. It simply never goes stale.Playbooks · 5 min readCoverage maths: what one agent replacesMost teams do not have a conversion problem. They have a coverage problem: whole postcodes full of matching companies that nobody has ever emailed once.Public record signals · 4 min readShowing the board where every lead came fromWhen pipeline is questioned, "the data team bought a list" is a bad answer. "Every record traces to a Companies House filing" ends the conversation.
See it with your own postcodes
25 free leads, no card. Every one has a verified website and email.