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Field notesPlain-English help with UK outboundMethodologyWhere the data comes from, and proofCompareNamed, sourced comparisonsWord listThe UK filing terms, explained
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Playbooks · 4 min read

Pitching with the filing in hand

The filing tells you what a new company does, who runs it, and how new it is. A pitch built on those three facts reads like homework, not like spam.

01

Open with their fact, not yours

"You formed three weeks ago as a landscaping firm" beats any line about your agency. A real detail earns the second sentence.

02

Pitch the gap

A thrown-together site three weeks in is not a failing. It is a queue position. Offer the proper version: one page done well, live this month.

03

Price for the stage

A new firm does not buy retainers. A small fixed price gets the yes. The retainer talk happens after launch.

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Write one pitch that quotes the company's own filing back to it. Send five this week.
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Made for agencies · See the page →
Watch · 1:40

How to build a search that keeps working

Read the write-up

Every figure is shown on screen. The company examples are made up.

More guides
Playbooks · 4 min readICP segments that refresh themselvesA bought list starts dying the day it arrives. A segment built as rules on the public record refreshes itself every morning. It simply never goes stale.Playbooks · 5 min readCoverage maths: what one pipeline replacesMost teams do not have a conversion problem. They have a coverage problem: whole postcodes full of matching companies that nobody has ever emailed once.Public record signals · 4 min readShowing the board where every lead came fromWhen pipeline is questioned, "the data team bought a list" is a bad answer. "Every record traces to a Companies House filing" ends the conversation.
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