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The DeskYour replies, results and what to do nextAgentsTell them who you sell to. They find the companiesTemplateYour email, with your logo, pictures and videoThe FeedNew companies each morning, the email writtenLeadsEmail, website and socials, plus phone numbers on paid plansMailbox and warm-upSends from your own email, a few a day at firstWhy nowThe dated reason behind every leadAppsGoogle Sheets, Zapier, Make and SlackChrome extensionLook up any company from its websiteConnect ClaudeRun Leadistry from your own Claude
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Field notesPlain-English help with UK outboundMethodologyWhere the data comes from, and proofCompareNamed, sourced comparisonsWord listThe UK filing terms, explained
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Get 25 free leads
Playbooks · 4 min read

Dedupe before delivery: keep the feed clean

Dirty data is not a cleaning problem. It is a delivery problem. Records should be deduped before they ever reach the CRM, and never after they land.

  1. 01

    Match on stable fields

    We match on the company number from the public record. It survives rebrands and trading-name changes. No fuzzy company-name guessing.

  2. 02

    Skip, don't merge

    You are never sent the same company twice. Check the rest against your CRM in Zapier or Make before it lands. Merging downstream is where duplicate hell starts.

  3. 03

    Say why

    Leads gives every email a status in plain words, including why anything was not sent. So "why didn't this come through?" always has an answer.

Try it this morning

Send a week of new leads through Zapier to a test sheet. Count how many your CRM already had.

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Made for sales ops · See the page →
Watch · 1:40

How to build a search that keeps working

Read the write-up

Every figure is shown on screen. The company examples are made up.

More guides
Public record signals · 4 min readAnswer 'where did this record come from' fastThe question comes from reps, from compliance, and from the board. With filing-traced data the answer is a lookup, not an investigation. One minute, done.Playbooks · 4 min readFilter new firms to the risks you writeA feed of every new company is noise. A feed filtered to your panel's appetite is something else entirely: a renewal book being born in real time.Public record signals · 4 min readAn area, a trade code, a self-renewing bookTwo filters, set once, produce what brokers spend careers building: a book that grows every week and renews every year. Here is the whole setup.

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