Public record signals · 4 min read
A radius, a trade code, a self-renewing book
Two filters, set once, produce what brokers spend careers building: a book that grows every week and renews every year. Here is the whole setup.
01
The setup really is two fields
Postcodes you serve, trades you write. Every new company matching both arrives in the morning feed.
02
Year one is the quote, year two is the renewal
New-firm policies are small. But every one carries a renewal date. The book compounds. The feed keeps feeding.
03
The nudge before renewal
A follow-up timed ahead of the first renewal, while the incumbent is asleep, is the cheapest growth in insurance.
Try it this morning
Set the two filters. Count this month's matching arrivals before deciding anything.
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