Playbooks · 4 min read
One pipeline for every new firm near you
MSP marketing usually means referrals and hope. One pipeline on the public record covers every new firm worth managing in your region, week after week.
01
Trigger on arrivals, filter on fit
New companies in your region, filtered to the headcount band you serve at a profit. The pipeline sees everything. You see the fits.
02
The offer is onboarding, not audit
New firms do not want an IT review. They want email, devices and backups working from day one. Sell the setup.
03
Follow up before the first breakage
A nudge a few days later, before anything has gone wrong, makes you the call they make when it does.
Try it this morning
Set the headcount band you actually profit from. Let the pipeline run for two weeks.
Get 25 free leads