Playbooks · 4 min read
Introducing your service to every new office nearby
Every new office within your radius needs what you sell, and none of them know you exist. A standing intro fixes that permanently.
01
The radius is the strategy
Service businesses win on proximity. A tight radius means faster response than any national competitor can promise.
02
One intro, always on
A short email introducing the service, sent to every qualifying arrival. It runs whether the week is busy or quiet - which is exactly when pipelines die.
03
Local proof, one line
Name the area, not a client list: "we look after a dozen offices around [your town]". Nearby beats famous.
Try it this morning
Draw your real radius, write the three-line intro, and set it against new arrivals.
Get 10 free leads