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Playbooks · 4 min read

Introduce your service to new offices nearby

Every new office within your radius needs what you sell. None of them know you exist yet. A standing intro fixes that for good. You set it up just once.

01

The radius is the strategy

Service businesses win on being close. A tight radius means faster response than any national rival can promise.

02

One intro, always on

A short email introducing the service, sent to every matching arrival. It runs whether the week is busy or quiet. That is exactly when pipelines die.

03

Local proof, one line

Name the area, not a client list. "We look after a dozen offices around your town." Nearby beats famous.

Try it this morning
Draw your real radius. Write the three-line intro. Set it against new arrivals.
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Made for B2B services · See the page →
Watch · 1:40

How to build a search that keeps working

Read the write-up

Every figure is shown on screen. The company examples are made up.

More guides
Public record signals · 4 min readNew premises: the signal behind services workA registered-office change to a real address is one of the record's most underrated signals. It means someone just got the keys to an actual building.Playbooks · 4 min readSector filters that match what you stockA wholesaler's ideal customer list is its warehouse. The search filters should read like your aisles, not like a marketing persona on a whiteboard.Public record signals · 4 min readOpen trade accounts with brand-new shopsThe best trade account opens before the shop has a delivery routine. Last month's new shops are next month's standing orders. Write to them this week.
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