Playbooks · 4 min read
Sector filters that match what you stock
A wholesaler's ideal customer list is its warehouse. The search filters should read like your aisles, not like a marketing persona on a whiteboard.
01
Map aisles to codes
Convenience stores, salons, cafes, trade counters. Each maps to sector codes. Pick the codes whose shops your range actually serves.
02
New shops stock from scratch
A retailer formed last month is choosing every supplier at once. The first range list in wins by default.
03
Terms in the first email
Showing trade prices beats "get in touch". Attach the list. New buyers are comparing, so give them the numbers.
Try it this morning
Pick your three best-selling categories. Set the matching retailer codes as a watch.
Get 25 free leads