Playbooks · 4 min read

Sector filters that match what you actually stock

A wholesaler’s ICP is its warehouse. The search filters should read like your aisles, not like a marketing persona.

Map aisles to codes

Convenience, salons, cafes, trade counters - each maps to sector codes. Pick the codes whose shops your range actually serves.

A retailer incorporated last month is choosing every supplier at once. First range list in wins by default.

Trade price visibility beats "get in touch". Attach the list; new buyers are comparing, so give them the numbers.

Try it this morning

Pick your three best-selling categories and set the matching retailer codes as a search.