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Playbooks · 4 min read

Sector filters that match what you stock

A wholesaler's ideal customer list is its warehouse. The search filters should read like your aisles, not like a marketing persona on a whiteboard.

  1. 01

    Map aisles to codes

    Convenience stores, salons, cafes, trade counters. Each maps to sector codes. Pick the codes whose shops your range actually serves.

  2. 02

    New shops stock from scratch

    A retailer formed last month is choosing every supplier at once. The first range list in wins by default.

  3. 03

    Terms in the first email

    Showing trade prices beats "get in touch". Put the prices in the email. New buyers are comparing, so give them the numbers.

Try it this morning

Pick your three best-selling categories. Set the matching retailer codes as an agent.

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How to build a search that keeps working

Read the write-up

Every figure is shown on screen. The company examples are made up.

See it with your own postcodes

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