Public record signals · 4 min read
Opening trade accounts with shops that opened last month
The best trade account is one opened before the shop has a delivery routine. Last month’s incorporations are next month’s standing orders.
01
The empty-shelf moment
Between incorporation and opening day, every shelf is unassigned. Your range email arriving that week gets read like research, not sales.
02
The buyer is the owner
New shops have no purchasing department. The person on the filing is the person who says yes to a trade account.
03
Account first, upsell forever
The first order is small. The account relationship, opened early, is what compounds - reorders, range extensions, seasonal lists.
Try it this morning
Pull last month’s new retailers in your delivery area and send the range list to ten.
Get 10 free leads