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Research · 8 min read

The early window: replies fall as companies age

We looked at a year of UK outreach through one lens: how old was the company when the first email landed? The pattern is stark. The youngest firms reply.

01

The numbers

Companies under a month old replied to 12.4% of first emails. At three months that fell to 8.1%. At six months, 4.9%. Past a year, 2.2%. Same senders. Same care in the writing. Only the company age changed.

02

Why the window closes

A new company has no suppliers yet. The founder reads their own inbox. Every month, choices get made. Routines set in. Gatekeepers arrive. You are not getting worse at email. The door is closing.

03

What to do with it

Point your outreach at the newest firms. Set a watch on new companies in your sector and your patch. Write to them the week they appear. Same effort, far more replies.

Try it this morning
Filter your next send to companies under three months old. Compare the reply rates yourself.
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Watch · 1:40

How to build a search that keeps working

Read the write-up

Every figure is shown on screen. The company examples are made up.

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