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Field notesPlain-English help with UK outboundMethodologyWhere the data comes from, and proofCompareNamed, sourced comparisonsWord listThe UK filing terms, explained
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Public record signals · 4 min read

Two filing signals that bring new clients

New companies get all the attention. But the public record holds two quieter signals. Both say the same thing: this firm needs help with its numbers now.

01

Accounts coming due

Every company's accounts deadline is public. Sixty days out is the sweet spot. Late enough to feel real. Early enough that switching accountant is still easy.

02

The overdue marker

A company past its deadline is not a lost cause. It is a firm that has outgrown DIY. The tone is help, not telling off.

03

Working both, weekly

Set one watch per signal, filtered to your postcodes. Together they surface a steady handful of firms each week. Firms that are primed to say yes.

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Set up a search for companies in your area with accounts due in the next 60 days.
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Made for accountants · See the page →
Watch · 1:40

How to build a search that keeps working

Read the write-up

Every figure is shown on screen. The company examples are made up.

More guides
Playbooks · 5 min readThe first cold email when you are the sales teamNo sales background. No sequences. No patter. Founder-to-founder email works because it does not sound like sales. Here is how to write your first one.Playbooks · 5 min readPatch maths: postcode prospecting for repsA patch is not a county. It is the ground you can actually cover. A postcode-radius search turns "my area" into a number you can work every single week.Compliance · 4 min readWhere did you get my details? A good answerOne question kills most cold outreach. When your data comes from the public record, that question is a gift. The honest answer is a genuinely good answer.
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