Compliance · 4 min read
Where did you get my details? A good answer
One question kills most cold outreach. When your data comes from the public record, that question is a gift. The honest answer is a genuinely good answer.
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The answer, word for word
"From your Companies House record. It is public, and it is how I knew you had just started." True, checkable, and disarming. Nobody says that about a bought list.
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Why it converts
The real question is "am I dealing with a spammer?". A source they can check in ten seconds answers it.
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Keep the trail
Every Leadistry lead carries its source: which filing, which date. If anyone asks, the receipt exists.
Try it this morning
Add one line to your template: where the record came from. Watch what it does to reply tone.
Get 25 free leadsWatch · 1:40
How to build a search that keeps working
Every figure is shown on screen. The company examples are made up.
More guides
Public record signals · 4 min readNew companies: the agency pitch windowEveryone pitches companies that already look successful. The better window is the two weeks after a company forms, before there is anything to look at.Playbooks · 4 min readPitching with the filing in handThe filing tells you what a new company does, who runs it, and how new it is. A pitch built on those three facts reads like homework, not like spam.Playbooks · 4 min readICP segments that refresh themselvesA bought list starts dying the day it arrives. A segment built as rules on the public record refreshes itself every morning. It simply never goes stale.
See it with your own postcodes
25 free leads, no card. Every one has a verified website and email.