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Playbooks · 5 min read

Patch maths: postcode prospecting for reps

A patch is not a county. It is the ground you can actually cover. A postcode-radius search turns "my area" into a number you can work every single week.

01

Size the radius honestly

Twenty minutes of driving is a real radius. Set it around where you actually park, not where the map looks tidy.

02

New names beat old lists

Inside any radius, the churn never stops. New firms appear every week. The rep who works the arrivals is first through every new door.

03

Dedupe is the multiplier

Filter out everyone you have already worked. Then every morning's list is pure new ground. No wasted first lines.

Try it this morning
Draw a 15-mile radius around your first call of the day. Pull this week's new companies inside it.
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Made for sales reps · See the page →
Watch · 1:40

How to build a search that keeps working

Read the write-up

Every figure is shown on screen. The company examples are made up.

More guides
Compliance · 4 min readWhere did you get my details? A good answerOne question kills most cold outreach. When your data comes from the public record, that question is a gift. The honest answer is a genuinely good answer.Public record signals · 4 min readNew companies: the agency pitch windowEveryone pitches companies that already look successful. The better window is the two weeks after a company forms, before there is anything to look at.Playbooks · 4 min readPitching with the filing in handThe filing tells you what a new company does, who runs it, and how new it is. A pitch built on those three facts reads like homework, not like spam.
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