Playbooks · 5 min read

Patch maths: postcode-radius prospecting for field reps

A patch is not a county, it is the ground you can actually cover. Postcode-radius search turns "my area" into a number you can work.

Size the radius honestly

Twenty minutes of driving is a real radius. Set it around where you actually park, not where the map looks tidy.

Inside any radius the churn is constant: new firms every week. The rep who works arrivals is first through every new door.

Filtering out everyone you have already worked means every morning’s list is pure new ground. No wasted first lines.

Try it this morning

Draw a 15-mile radius around your first call of the day and pull this week’s new companies inside it.