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Playbooks · 5 min read

Patch maths: postcode prospecting for reps

A patch is not a county. It is the ground you can actually cover. An agent set to one town or city turns "my area" into a number you can work every single week.

  1. 01

    Size the patch honestly

    Twenty minutes of driving is a real patch. Pick the town or city you actually park in, not the county the map makes look tidy.

  2. 02

    New names beat old lists

    Inside any patch, the churn never stops. New firms appear every week. The rep who works the arrivals is first through every new door.

  3. 03

    Dedupe is the multiplier

    Filter out everyone you have already worked. Then every morning's list is pure new ground. No wasted first lines.

Try it this morning

Pick the town of your first call of the day. Set an agent on the new companies there.

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Made for sales reps · See the page →
Watch · 1:40

How to build a search that keeps working

Read the write-up

Every figure is shown on screen. The company examples are made up.

More guides
Compliance · 4 min readWhere did you get my details? A good answerOne question kills most cold outreach. When your data comes from the public record, that question is a gift. The honest answer is a genuinely good answer.Public record signals · 4 min readNew companies: the agency pitch windowEveryone pitches companies that already look successful. The better window is the two weeks after a company forms, before there is anything to look at.Playbooks · 4 min readPitching with the filing in handThe filing tells you what a new company does, who runs it, and how new it is. A pitch built on those three facts reads like homework, not like spam.

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