Playbooks · 5 min read
Writing the first cold email when you ARE the sales team
No sales background, no sequences, no patter. Founder-to-founder email works precisely because it does not sound like sales.
01
Write like a founder
You run the company, so say so. "I run a small firm that does X, I saw you have just started, here is the one thing we could take off your plate." Plain beats polished.
02
One email, one job
The first email asks a small question, it does not pitch the whole service. A reply is the win; the deal comes later.
03
Let the record do the research
The filing tells you what they do, where they are and how new they are. One specific detail from it is worth three paragraphs of flattery.
Try it this morning
Draft one intro in your own words and let the AI adapt it per company. You approve every send.
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