Playbooks · 5 min read
Meet a company when it is three weeks old
A three-week-old company has no accountant and no bookkeeping habit. Its first deadline is already ticking. Here is the intro that lands at that moment.
01
Why week three
Week one is paperwork and a bank account. By week three the founder is invoicing. The receipts pile has started. That is when they first think: shall I just hand this to someone?
02
What the email says
One line that shows you read the record: what they do and where they are. One line on the first deadline they now have. One line offering to take the books off their plate. No attachments. No brochure.
03
The search that feeds it
Watch for new companies in your postcodes, up to a month old. New matches arrive each morning. Approve the drafts with your coffee. The rest of the day is client work.
Try it this morning
Set a watch for new companies within 10 miles of your practice, under 30 days old.
Get 25 free leads