UK SIC 2007 · 77291
Renting and leasing of media entertainment equipment
Renting and leasing of media entertainment equipment is UK SIC code 77291, part of division 77 (Rental and leasing activities) in the SIC 2007 classification. As of the July 2026 Companies House register, 2,492 active UK companies list 77291 among their SIC codes, and 1,420 list it as their first code.
As of the July 2026 Companies House register, 2,492 active UK companies list 77291 among their SIC codes (1,420 as their first code).
Companies House data refreshed daily. Page reviewed July 2026.
Division 77: Rental and leasing activities
Rental and leasing activities spans everything hired out for a fee. Vehicle hire under 77110 is the largest single trade, followed by the general equipment code 77390, which takes in anything from portable toilets to catering kit, and 77320 for construction plant hire. 77400 covers leasing of intellectual property such as franchise rights and brands, a code with a very different character from the physical hire trades, and 77291 identifies media and entertainment equipment rental, common among camera and lighting hire houses serving film and events.
Asset-heavy businesses make satisfying prospects because their spending is predictable: they finance fleets and equipment, insure everything they own, and buy tracking, booking and maintenance software. Asset finance brokers watch the plant hire and vehicle codes for new incorporations, which usually mean a first fleet purchase is imminent, and insurance intermediaries target the same moment. Growth signals matter more than usual here, since an expanding hire firm is by definition buying more assets, and regional construction activity lifts 77320 operators with it.
Related SIC codes
77110, Renting and leasing of cars and light motor vehicles77390, Renting and leasing of other machinery, equipment and tangible goods n.e.c.77320, Renting and leasing of construction and civil engineering machinery and equipment77400, Leasing of intellectual property and similar products, except copyright worksWhere SIC 77291 clusters in the UK
About SIC 77291
How many UK companies use SIC code 77291?
2,492 active UK companies include 77291 (Renting and leasing of media entertainment equipment) among their up-to-four registered SIC codes, of which 1,420 list it first. Figures are from the July 2026 Companies House register snapshot, counting active companies only.
Which SIC code fits a plant hire business?
Hiring out diggers, dumpers and similar equipment without an operator sits under 77320. If your machines go out with your own operators, the activity is classified as construction instead, under the relevant division 43 code, because you are delivering the work rather than renting the asset. Many firms do both and register both codes, which Companies House allows up to a maximum of 4.
Do I need to change my SIC code if I move from selling equipment to renting it?
You should, so the register reflects reality, but nothing forces the change immediately: codes are updated on your next confirmation statement (CS01), which every company files at least annually. There is no approval step and no fee beyond the statement. Keeping the code accurate matters commercially too, since lenders, insurers and suppliers increasingly pull Companies House data when assessing hire businesses.
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