UK SIC 2007 · 93290
Other amusement and recreation activities n.e.c.
Other amusement and recreation activities n.e.c. is UK SIC code 93290, part of division 93 (Sports activities and amusement and recreation activities) in the SIC 2007 classification. As of the July 2026 Companies House register, 23,523 active UK companies list 93290 among their SIC codes, and 15,702 list it as their first code. That makes it the second most used code in its division.
As of the July 2026 Companies House register, 23,523 active UK companies list 93290 among their SIC codes (15,702 as their first code).
Companies House data refreshed daily. Page reviewed July 2026.
Division 93: Sports activities and amusement and recreation activities
This division captures how the UK plays. The biggest code, 93199, other sports activities, is where personal trainers, coaches, sports consultants and athletes' companies register, while 93290 gathers amusement and recreation businesses not classified elsewhere, from escape rooms to soft play. Bricks-and-mortar operators are easier to identify: gyms and fitness studios under 93130, sports clubs under 93120 and facility operators, such as pitch, pool and leisure centre businesses, under 93110. The coach-heavy codes skew towards one-person companies; the facility codes towards genuine premises operators.
Fitness is a strong prospecting vertical because operators buy visibly and often: gym management and booking software, equipment finance and supply, insurance, and member acquisition marketing. New 93130 incorporations frequently precede a site opening, exactly when fit-out companies, equipment vendors and utilities brokers want to appear. Personal trainers under 93199 respond to accountancy, insurance and app offers timed to incorporation. Clubs under 93120 are often member-run and buy conservatively, so separating them from commercial operators sharpens conversion considerably.
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Where SIC 93290 clusters in the UK
About SIC 93290
How many UK companies use SIC code 93290?
23,523 active UK companies include 93290 (Other amusement and recreation activities n.e.c.) among their up-to-four registered SIC codes, of which 15,702 list it first. Figures are from the July 2026 Companies House register snapshot, counting active companies only.
Which SIC code should a personal trainer use?
Most PTs incorporate under 93199, other sports activities, though 93130 fits better if you operate your own studio and 85510 if your work is primarily coaching or instruction. Companies House imposes no test, the code is simply declared at incorporation or amended on a confirmation statement (CS01), and you can hold up to 4 codes if your business spans training, facilities and education.
Gym or sports facility: should I register 93130 or 93110?
93130 is aimed at fitness facilities, gyms and studios built around exercise, while 93110 covers operating sports facilities such as pitches, courts, tracks and pools. Multi-purpose leisure operators often hold both, within the limit of 4 codes per company. The choice carries no legal consequence and no approval step, but an accurate code affects which supplier and buyer lists your company lands on.
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