How to send UK leads to your CRM
A lead that lives in a spreadsheet is a lead that dies in a spreadsheet. Leadistry sends every new lead to a webhook on every plan, or to Google Sheets, Zapier or Make through the leads link on a paid plan, keyed on the company number and never repeated. Replies are sent on automatically too. Set it up once and stop copy-pasting forever.
The recipe, step by step
- 1
Pick your delivery channel
In Apps, paste a webhook address and every new lead and every reply is sent to it, on every plan including the free trial. A plain webhook if you want raw JSON in your own system. A Zapier or Make webhook if your CRM is in their app directories. A Slack webhook if the team triages leads together. On a paid plan, one button also makes a private leads link that Google Sheets, Zapier or Make can read.
- 2
Map the lead fields once
Each lead sent to your webhook carries the company name and number, its SIC code, the website we checked is theirs, the email, the director's name when it is on the public record, the town and postcode, and the dated reason it was found. Map each field to its CRM equivalent once, and every future lead lands pre-filled. The Leads screen holds the rest, including the social pages we could confirm.
- 3
Let dedup keep the CRM clean
Duplicate records are what make sales teams distrust a CRM. Leadistry never sends you the same company twice. You only ever receive companies your account has never been sent, and two agents never cover the same companies. Use the company number as your CRM's unique key and duplicates stop being possible.
- 4
Let the agent feed the CRM
Set up an agent and the CRM fills itself. It looks all day and puts new matching companies on your Feed, and each one is sent to your webhook as it is delivered. A lookup we cannot complete is never charged, so empty records never cost you a lead.
- 5
Send the replies back too
The loop closes on every plan, and the trial's first 25 emails prove it works before you pay. When a company replies, its follow-ups stop and the reply is sent to your webhook, as well as to your own inbox and the Desk. Set your Zap to move a company that replies to a new stage and give it an owner in your CRM, and nobody retypes anything.
Frequently asked questions
Which CRMs does Leadistry integrate with?
Any CRM that accepts a webhook or has a Zapier or Make app, which in practice covers the mainstream market. Leadistry sends a standard JSON payload per lead, so field mapping happens once in your Zap, scenario or endpoint. A Slack webhook works on every plan too, for teams that triage before anything touches the CRM, and on a paid plan the leads link lets Google Sheets read your leads directly.
Do integrations cost extra or need a higher plan?
Webhook delivery to Zapier, Make or Slack is included on every plan from the free trial upward, and so is the reply event that sends replies into your CRM. A paid plan adds the leads link, the CSV download of your Leads rows and the monthly and weekly statements, and lets you send beyond the 25 free emails the trial gives you.
How does dedupe work if I already have companies in my CRM?
Leadistry's dedup is per account and forward-looking: it never redelivers a company you have already received from Leadistry. For companies that entered your CRM from other sources, match on the Companies House number included with every lead. It is the one identifier that never changes, unlike trading names, domains and addresses.
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